Account Engagement Lead
hace 2 semanas
Job Summary:
We are seeking a highly motivated and experienced Engagement Manager to join our Key Accounts team. The ideal candidate will have a proven track record of developing and executing engagement strategies that drive the success of top brands on the DiDi Global platform.
The successful candidate will be responsible for tracking promotion performance, analyzing data to make informed decisions, and planning innovative promotions to boost engagement. Collaboration with cross-functional teams, including Marketing, Consumer teams, and Commercial teams, is essential to align brand needs with internal strategies.
The Engagement Manager will also maintain records of key promotions, conduct postmortem analysis, and report insights and best practices for future initiatives. If you have strong analytical skills, strategic thinking, stakeholder management, negotiation skills, and project management experience, we want to hear from you
Key Responsibilities- Developing Engagement Strategies: Designing and implementing initiatives to enhance participation and performance of Key Account brands in promotional campaigns.
- Tracking Promotion Performance: Monitoring and analyzing the effectiveness of ongoing promotions, ensuring data-driven decision-making to optimize future campaigns.
- Planning & Innovating Promotions: Identifying and creating new promotional archetypes, such as breakfast discounts, sports event specials, and seasonal campaigns, to enhance engagement.
- Aligning Cross-Functional Teams: Collaborating with Marketing, Consumer teams (C-side), and Commercial teams to align brand needs with internal strategies.
- Negotiating & Optimizing Seasonality: Ensuring the commercial team secures the best promotional deals with brands, aligning offers with peak sales periods, major events, and seasonal trends.
- Conducting Postmortem Analysis & Reporting: Maintaining records of key promotions, analyzing top-performing campaigns to extract insights and best practices for future initiatives.
- Owning Key Metrics: Tracking and improving performance across key metrics, including promo efficiency, promo coverage, and brand participation.
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