Mobile App Marketing Specialist

hace 4 semanas


Ciudad de México, Ciudad de México Adi Global Distribution A tiempo completo

The Mobile App Marketing Specialist at Adi Global Distribution will be responsible for the day-to-day marketing operations of our mobile app and support the development and execution of strategic marketing campaigns to promote our mobile app, increase app downloads, and improve user retention and growth.

**Job Duties:**

To be successful in this role, the individual must see the department as a revenue-generating arm of the company and constantly look to improve ROI.

Key Responsibilities:

Develop and execute app adoption campaigns to increase downloads, user engagement, and retention.

Craft and schedule engaging push notifications that drive app download, engagement, and conversions.

Optimize and manage app store listings (iOS and Android) for maximum visibility and downloads.

Collaborate with cross-functional teams to create compelling campaigns.

Analyze campaign performance data and optimize strategies to maximize app revenue.

Stay up to date with the latest trends and best practices in mobile app marketing to identify trends, insights, and opportunities for the mobile app.

Requirements:

Bachelor's degree in marketing, communications, or related field.

2+ years of experience in mobile app marketing.

Vast knowledge of app marketing best practices, segmentation, and deliverability.

Strong understanding of app store optimization (ASO) principles and best practices.

Proven experience with push notification and in-app messaging strategies.

Prior experience with advanced usage of the English language, inclusive of written and verbal communication.

We Value:

Strong analytical skills and data-driven mindset.

Excellent communication, organizational, and writing skills.

Ability to manage multiple priorities and demanding timeframes.

Highly organized and detail-oriented, able to work as a team member and independently with minimal direction while staying on task.


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