Digital Marketing Specialist

hace 6 días

Guadalajara, Jalisco, México FlexTal Staffing LLC A tiempo completo
Job Description

We are seeking a highly skilled Digital Marketing Specialist to join our team at FlexTal Staffing LLC. As a key member of our marketing team, you will be responsible for developing and implementing effective digital marketing strategies to enhance our online presence, drive traffic to our website, and engage our target audience.

Key Responsibilities:
  • Search Engine Optimization (SEO): Develop and implement effective SEO strategies to improve organic search rankings and drive traffic to our website. Perform ongoing keyword research, competitive analysis, and site audits.
  • Website Management: Oversee website content, functionality, and performance. Ensure the website is optimized for conversions, user experience, and SEO.
  • Social Media Management: Create, manage, and optimize social media campaigns across various platforms to engage and grow our audience.
  • Content Creation: Collaborate with content creators and designers to develop engaging content for our website, social media channels, and email marketing campaigns.
  • Digital Advertising: Plan and execute digital marketing campaigns, including paid search (PPC), display ads, and social media advertising, to increase brand awareness and lead generation.
  • Analytics and Reporting: Monitor, analyze, and report on key performance indicators (KPIs) such as website traffic, lead generation, conversion rates, and return on investment (ROI) to evaluate the effectiveness of marketing strategies.
  • Collaboration: Work closely with cross-functional teams, including Sales, Product, and Customer Support, to align marketing strategies with business objectives.
Requirements:
  • Bachelor's Degree: In Marketing, Digital Media, Communications, or a related field.
  • Experience: 2-5 years of experience in digital marketing, SEO, website management, and social media.
  • Skills: Strong knowledge of SEO best practices, tools (e.g., Google Analytics, SEMrush, Moz), and website CMS platforms (e.g., WordPress). Experience with digital advertising platforms (e.g., Google Ads, Facebook Ads Manager) and social media management tools (e.g., Hootsuite, Buffer). Excellent writing, editing, and communication skills. Strong analytical skills and experience with data-driven decision-making.
Benefits:
  • Christmas Bonus: 30 days, to be paid in December.
  • Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN.
  • Minor Medical Insurance: VRIM membership with special discounts on doctor's appointments and accident reimbursements.
  • Dental Insurance: Always smile with confidence.
  • Life Insurance: (Death and MXN Disability).
  • Vacation Days: 12 vacation days in accordance with Federal Labor Law, with prior approval from your manager. + Floating Holidays: 3 floating holidays in addition to the 7 official holidays in Mexico.
  • Cell Phone Reimbursement & Transportation Subsidy.
  • Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work. Multicultural Exposure: Work with operations within Mexico and United Satates.
  • MezTal Internal Events: Strike a healthy balance between your professional and personal goals.
  • Exclusive Discounts: Benefits with different companies for being part of MezTal.
  • Academic Agreements: Access to national universities and language schools.

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