Lead Communications Strategist, Mexico
hace 1 semana
Roku is seeking an experienced communications professional to lead our external communications efforts in Mexico. As a key member of our international communications team, you will be responsible for building and executing PR campaigns aimed at consumers, content publishers, and advertisers in Mexico.
Key Responsibilities- Develop and implement strategic communications plans to build awareness for the Roku brand and its products and services in Mexico.
- Advise on strategy and lead the execution of communication campaigns and PR events, working closely with our local PR and social media agency.
- Maintain strategic alignment with our global leads on PR and social media initiatives.
- Support the successful introduction of new services and devices to the market, including streaming channels, Roku-branded devices, and OEM products.
- Support product review programs to enable devices to score high marks.
- Assist in developing relationships with top communications counterparts at major media and tech companies to create innovative ways to showcase Roku's collaboration with its partners.
- Advise Roku executives and shape the narrative at prominent industry conferences and events.
- Help elevate visibility and endorsement of Roku's content distribution and programming strategies and the benefits to publishers and advertisers.
- Strengthen relationships with members of the press to highlight Roku's platform, features, products, strategies, and competitive advantages.
- Obtain approvals for press releases, media alerts, blog posts, as well as acquiring visual assets.
- Help grow relationships with business, consumer, and lifestyle media and influencers and bring new opportunities to the company.
- 10+ years of PR experience, with at least 5 years of experience working in the TV/streaming industry.
- An understanding of how the business model works, in addition to a love of television.
- Knowledge of the connected TV advertising world.
- Experience translating creative ideas into successful campaigns, as well as connecting brands with influencers and trending themes.
- Experience using key industry events to elevate executives and business objectives.
- Positive and collaborative personality; a commitment to ensuring all activities undertaken are as successful as possible.
- Strong writer and communicator with attention to detail who can gather information and distill it effectively.
- Good judgment, particularly in high-pressure times, and the ability to independently structure and manage workflow and priorities.
- A keen sense of what is popular and buzz-worthy when it comes to pop culture of TV and entertainment.
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