Global Loyalty Strategist for Luxury Brands

hace 1 semana


Quintana Roo, México Accor Hotels A tiempo completo
Job Overview

We are seeking a highly skilled and experienced Global Loyalty Strategist to join our team at Accor Hotels. As a key member of our leadership team, you will be responsible for driving the loyalty strategy and member experience for our luxury brands, Fairmont and Raffles.

About the Role

The Executive Director, Loyalty will be a key leader in driving loyalty across both Fairmont and Raffles brands, with the primary objective of increasing loyalty contribution (revenue and room nights) globally. You will work closely with various teams, including Accor Global Loyalty, ALL Marketing, and hotel teams, to drive loyalty revenue, member enrollment, and loyalty awareness.

Key Responsibilities
  • Develop and implement a tailored loyalty strategy for Fairmont and Raffles hotels within the ALL program, ensuring alignment with the broader Accor Live Limitless vision.
  • Directly manage hotel loyalty champions to deliver on all operational requirements.
  • Manage and be accountable for the Gift card & Ovation card program for Fairmont and Raffles.
  • Lead the analysis and optimization of program benefits, tiers, and redemption options to enhance guest value and drive program participation.
  • Delivery of the programme and systems training to front-line colleagues and any other concerned departments.
  • Manage induction and training for new recruits/new hotels on an ongoing basis.
  • Assign specific function responsibilities to key team members to drive ownership and operational subject expertise.
  • Analyze guest data and identify trends to inform program development and personalization initiatives.
  • Collaborate with the broader ALL team to ensure program consistency and a seamless guest experience across all Accor brands.
  • Drive and ensure achievement of loyalty KPIs for the Luxury brand, including member acquisition, engagement, retention, and revenue generated.
Requirements

To succeed in this role, you will need:

  • 10+ years of experience in loyalty program management, ideally within the hospitality industry.
  • Excellent analytical and problem-solving skills with the ability to leverage data insights to inform strategic decisions.
  • Knowledge of ALL – Accor Live Limitless will be a strong advantage.
  • Exceptional communication and interpersonal skills with the ability to influence and build strong relationships at all levels.
  • Proven loyalty management expertise and knowledge of loyalty programs.
  • Proven experience successfully navigating complex organizations and driving progress with peer teams to achieve company goals.
  • Analytical mindset; can gather, interpret, and leverage data for strategic decision-making.
What We Offer

We offer a competitive salary of approximately €120,000 per annum, plus additional benefits such as:

  • A comprehensive rewards package.
  • Professional development opportunities.
  • A dynamic and supportive work environment.


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