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Marketing Automation Director

hace 2 meses

Guadalajara, Jalisco, México FlexTal Staffing LLC A tiempo completo
Job Title: Marketing Automation Manager- GDL Only

The Director of Marketing Automation will lead the strategic planning, execution, and optimization of marketing automation efforts for our clients in the senior living industry. This role demands a visionary leader who can drive innovation in email marketing strategies, improve client results, and leverage cutting-edge tools and techniques to increase efficiency.

Key Responsibilities:
  • Develop and maintain comprehensive email marketing strategies for multiple clients that lead the buyer's journey, enhance brand engagement, and drive lead conversion.
  • Identify opportunities to optimize client email performance continuously and innovate new nurture models that resonate with the target audience.
  • Oversee and nurture a high-performing team of marketing automation specialists, providing mentorship and fostering professional growth.
  • Actively participate in client meetings and sales pitches to articulate the value of our marketing automation solutions and secure buy-in from stakeholders.
  • Work closely with creative and content teams to ensure marketing automation efforts are integrated seamlessly with other marketing initiatives.
Requirements:
  • Minimum of 10 years managing B2C marketing automation strategies, with at least 5 years in HubSpot, Marketo, or ActiveDEMAND.
  • 3-5 years of experience leading and developing marketing teams.
  • Proven ability to reduce client tension and de-escalate and resolve complex issues.
  • Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
Success Factors:
  • Ability to recognize market trends and adapt strategies for one client or many.
  • High attention to detail and accuracy in managing complex workflows, reports, and analytics.
  • Comfortable working across departments to create holistic marketing strategies.
  • A self-starter with a strong sense of urgency and the capability to handle multiple projects simultaneously.
Benefits:
  • Christmas Bonus: 30 days, to be paid in December.
  • Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN.
  • Minor Medical Insurance: VRIM membership with special discounts on doctor's appointments and accident reimbursements.
  • Dental Insurance: Always smile with confidence.
  • Life Insurance: (Death and MXN Disability).
  • Vacation Days: 12 vacation days in accordance with Federal Labor Law, with prior approval from your manager. + Floating Holidays: 3 floating holidays in addition to the 7 official holidays in Mexico.
  • Cell Phone Reimbursement & Transportation Subsidy.
  • Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work.
  • Multicultural Exposure: Work with operations within Mexico and United Satates.
  • MezTal Internal Events: Strike a healthy balance between your professional and personal goals.
  • Exclusive Discounts: Benefits with different companies for being part of MezTal.
  • Academic Agreements: Access to national universities and language schools.
  • Career Growth: We will search the best conditions for progressing in your career.