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Trade Marketing Specialist
hace 2 meses
The Consumer Products division of Hasbro is seeking a skilled professional to execute the trade marketing strategy for our brand. As a key member of our team, you will be responsible for developing and implementing programs to increase brand visibility at point of sale, both online and offline.
Key Responsibilities:- Collaborate with the Trade Marketing Manager to execute the trade marketing strategy and achieve defined business objectives.
- Identify and implement necessary point of sale tools to increase brand presence and market share.
- Lead the implementation of brand plans with the commercial team across customers and measure performance using KPIs.
- Monitor the implementation of channel strategies to ensure alignment with brand and customer objectives.
- Execute trade promotional plans for top brands and customers.
- Tailor marketing materials and activation toolkits to meet customer and format requirements.
- Enhance brand visibility at point of sale and maintain healthy relationships with customers.
This role requires a strong understanding of trade marketing principles and the ability to work effectively with cross-functional teams. If you have a passion for driving business results and building strong relationships with customers, we encourage you to apply for this exciting opportunity.
