Growth Marketing Strategist

hace 3 días

Xico, México Kueski A tiempo completo
About the Role

We are seeking a talented Growth Marketing Analyst to drive acquisition, customer engagement, and retention through strategic campaigns using the Braze platform.

Key Responsibilities
  • Develop and execute cross-channel marketing strategies to drive growth, engagement, and retention.
  • Plan, design, and set up email, push notifications, in-apps, WhatsApp, and SMS campaigns using Braze, ensuring alignment with overall marketing goals.
  • Utilize Braze's segmentation tools to create highly targeted and personalized campaigns.
  • Conduct A/B tests to optimize cross-channel performance, including subject lines, content, and send times.
  • Monitor, analyze, and report on the performance of multichannel campaigns using Braze's analytics tools. Provide actionable insights to improve future campaigns.
  • Work closely with cross-functional teams, including content, design, product, and sales, to ensure cohesive and effective cross-channel marketing efforts.
  • Ensure all email marketing activities comply with industry standards and regulations, such as CAN-SPAM and GDPR.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field.
  • 2-4 years of experience in multichannel marketing platforms, with a proven track record of successful campaigns.
  • Proficiency in using Braze, including segmentation, automation, and analytics.
  • Basic HTML skills are a plus.
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  • Excellent written and verbal communication skills.
  • Ability to create engaging and compelling email content that resonates with the target audience.
  • High level of accuracy and attention to detail in executing campaigns and analyzing data.
  • Team Player: Ability to work collaboratively in a fast-paced environment.
  • Certifications: Certification in email marketing or related areas.
  • Familiarity with other marketing tools and platforms is a plus (e.g., Google Analytics, Meta, CRM systems, Slack, Figma).
About Kueski

We have a mission-driven culture focused on customer value, teamwork, humility, and integrity. Everyone is expected to have role clarity, career growth, and a personal development plan. Feedback and recognition are embedded in our company processes, systems, and practices. We ensure competitive salary, medical insurance, and wellbeing through ample and flexible time off as well as mental healthcare benefits. Everyone is an owner and eligible for competitive stock options with a company poised for success. We're committed to building an inclusive and diverse team and we know this leads to incredible work.

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