Digital Marketing Strategist
hace 2 semanas
Job Summary
We are seeking a highly skilled Digital Marketing Strategist to join our team at Qualcomm. As a key member of our Sales, Business Development & Marketing Group, you will be responsible for developing and implementing a comprehensive search strategy that drives user engagement and improves search rankings across various stages of the customer journey.
Key Responsibilities
- Partner with Digital Strategy, Paid Search, Product Marketing, and Development teams to develop and implement a comprehensive search strategy.
- Optimize web content to support user engagement and improve search rankings across various stages of the customer journey.
- Regularly update web pages using Adobe Experience Manager, adhering to SEO best practices.
- Optimize and refine internal search functionalities on the Coveo platform.
- Lead and manage digital projects, including asset collection and feedback management from key stakeholders.
- Analyze SEO performance metrics and generate detailed reports to guide strategic decisions.
- Collaborate with Systems Analysts, Project Managers, and Developers in the creation of new components and enhancements to existing systems.
Requirements
- Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience.
- OR Associate's degree and 5+ years of Communications, Marketing, Public Relations, or related work experience.
- OR High School Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience.
- Completed advanced degrees in a relevant field may be substituted for up to two years (Master's = one year, Doctorate = two years) of work experience.
- Minimum of 5 years of experience in SEO and web content management.
- Proficient with Adobe Experience Manager and knowledgeable in SEO best practices.
- Experienced in using Coveo or similar platforms for optimizing internal search functions.
- Strong analytical skills for evaluating performance metrics and implementing data-driven strategies.
- Excellent project management abilities, capable of handling multiple projects simultaneously and meeting tight deadlines.
- Effective communication and stakeholder management skills.
Preferred Qualifications
- A willingness to learn new technologies, with a can-do attitude.
- A high level of attention to detail when completing work independently.
- Ability to communicate with a wide variety of stakeholders across multiple regions.
- Highly organized, with the ability to prioritize effectively and multi-task in order to meet tight deadlines.
- Experience with project management tools like Jira or Adobe Workfront.
- Experience with Photoshop, Figma, or Sketch.
Level of Responsibility
Works independently with minimal supervision. Provides supervision/guidance to other team members. Decision-making is significant in nature and affects work beyond immediate work group. Requires verbal and written communication skills to convey complex information. May require negotiation, influence, tact, etc. Develops and administers budgets, schedules, and performance standards for functional area within the prescribed budgetary objectives of the department. Has a great degree of influence over key organizational decisions (e.g., is making or directly making key decisions that will have substantial impact over the organization). Tasks do not have defined steps; planning, problem-solving, and prioritization must occur to complete the tasks effectively.
Qualcomm expects its employees to abide by all applicable policies and procedures, including but not limited to security and other requirements regarding protection of Company confidential information and other confidential and/or proprietary information, to the extent those requirements are permissible under applicable law.
If you would like more information about this role, please contact Qualcomm Careers.
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