Digital Advertising Strategist

hace 4 semanas


Guadalajara, Jalisco, México Tripshepherd A tiempo completo

**Drive Digital Growth with Tripshepherd**

We are seeking a seasoned Senior Paid Ads Specialist to revolutionize our digital advertising strategies and maximize ROI in the travel industry.

**Key Responsibilities:**

Develop and execute advanced paid advertising campaigns across Google Ads, Facebook Ads Manager, Instagram Ads, and other relevant platforms to drive customer acquisition, engagement, and conversions.

- Plan, implement, and optimize paid ad campaigns, including campaign setup, audience targeting, ad creative development, bid management, and ongoing performance monitoring.

- Conduct thorough keyword research, audience segmentation, and competitive analysis to identify opportunities and improve campaign performance and relevance.

- Monitor and analyze campaign performance metrics, KPIs, and ROI to make data-driven decisions and optimize ad strategies for maximum results and efficiency.

- Utilize advanced targeting options, ad formats, and ad optimization techniques to enhance ad visibility, engagement, and conversion rates.

- Stay updated with industry trends, algorithm changes, and best practices in paid advertising platforms to drive continuous improvement, innovation, and competitive advantage.

- Collaborate closely with cross-functional teams including marketing, product, design, and analytics to align ad campaigns with overall business goals, customer needs, and user experience.

- Provide strategic insights, recommendations, and reports on ad performance, trends, and optimizations to stakeholders and management.

**Requirements:**

Bachelor's degree in Marketing, Advertising, Business, or related field.

- 5+ years of proven work experience as a Paid Ads Specialist, PPC Specialist, or similar role, with a focus on Google Ads, Facebook Ads, and Instagram Ads, preferably in the travel or tech industry.

- Expertise in managing and optimizing complex paid advertising campaigns across multiple platforms, with a strong track record of driving results, ROI, and business growth.

- In-depth knowledge of Google Ads features, targeting options, bidding strategies, and campaign structures, along with proficiency in Facebook Ads Manager, Instagram Ads, and other social media advertising platforms.

- Strong analytical skills with the ability to interpret data, analyze campaign performance, and provide actionable insights and recommendations.

- Excellent communication, collaboration, and leadership skills, with the ability to work effectively in a fast-paced and dynamic startup environment.

**What We Offer:**

Competitive salary based on experience and skills.

- Opportunities for career growth, advancement, and professional development.

- Flexible work schedule and remote work options.

- Health and wellness benefits.

- Exciting and challenging work environment with opportunities to make a meaningful impact in the travel tech industry.



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