Digital Marketing Specialist

hace 1 mes

Guadalajara, Jalisco, México Source Theory A tiempo completo

About Source Theory:


We are a forward-thinking company seeking an experienced Digital Marketer to join our team. As a key member of our digital marketing department, you will play a crucial role in managing and optimizing digital advertising campaigns, implementing audience targeting strategies, and leveraging data-driven insights to drive campaign success for our clients.


Key Responsibilities:


Ad Trafficking: Set up and manage digital advertising campaigns across various platforms, including Google Campaign Manager 360, Display & Video 360, and Search Ads 360. Ensure accurate implementation of ad creatives, targeting parameters, and tracking tags.


Audience Strategy: Develop audience targeting strategies based on client objectives, target audience insights, and data analysis. Implement advanced targeting tactics to reach and engage relevant audiences.


Campaign Management: Manage the end-to-end campaign setup process, including campaign planning, budget allocation, bidding strategies, and scheduling. Monitor campaign performance, pacing, and delivery to ensure alignment with client goals and KPIs.


Optimization: Conduct ongoing optimization of digital advertising campaigns to maximize performance and ROI. Analyze campaign data, identify optimization opportunities, and implement strategic adjustments to improve campaign effectiveness and efficiency.


Reporting: Generate regular campaign performance reports, analyze key metrics, and provide actionable insights and recommendations to clients and internal stakeholders. Present campaign results, insights, and recommendations in a clear and concise manner.


Requirements:



  • Bachelor's degree in Marketing, Advertising, Business, or related field.
  • Google Marketing Platform certification, including certifications in Google Ads, Display & Video 360, and Search Ads 360.
  • 3+ years of experience in digital marketing, campaign management, or related roles within a media agency or advertising agency.
  • Strong understanding of digital advertising platforms, including Google Ads, Display & Video 360, Search Ads 360, Data Studio, and GA4.
  • Proficiency in ad trafficking, audience targeting, campaign management, optimization, and reporting.
  • Analytical mindset with the ability to interpret data, analyze campaign performance metrics, and derive actionable insights to optimize campaign performance.
  • Excellent communication and presentation skills, with the ability to effectively communicate complex concepts to non-technical stakeholders.
  • Strong project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.

Benefits:


We offer a competitive salary of $276,000 per year, opportunities for professional development and growth, and a collaborative work environment.


Location:


Our office is located in person at [insert location]. We require candidates to be based in the same area due to the nature of the role.


Language:


We require fluency in English (required) and proficiency in DV360 (required), CM360 (required), and Search360 (preferred).

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