Digital Platforms Projects Director

hace 2 semanas

Xico, México Citi A tiempo completo

Citi is seeking a seasoned professional to lead the Digital Platforms BOW team, managing both internal personnel and external technology partners to develop and deploy innovative digital solutions for Citi Corporates.

Key Responsibilities:

  • Manage a team of professionals to achieve established goals and conduct personnel duties such as performance evaluations, hiring, and disciplinary actions
  • Lead strategic program roadmaps, product launches, and marketing initiatives to maximize benefits from each product or program
  • Develop and execute a comprehensive marketing plan covering product, brand, acquisition, customer, and retention strategies to enhance performance, brand preference, and client engagement
  • Formulate plans and execute functional strategies for a country, group of countries, region, or business requiring coordination and integration across units, providing input into strategic decisions affecting job families or functions within regions or businesses
  • Oversee day-to-day product marketing for core products such as product delivery, client experience, and client communication strategies, prioritizing, negotiating, and removing obstacles to achieve business results
  • Participate in developing client-valued propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to Citi clients
  • Direct and oversee program lifecycles, including market demands, technology trends, and competitive landscapes, developing and communicating business plans to approach the marketplace
  • Define and launch new products, features, and capabilities, including defining the product/feature and go-to-market strategy, and participating in technology development and market launch activities
  • Manage external partners and/or vendor relationships, engage in negotiations, manage ongoing relationships, and prepare agreements
  • Create and deploy profitable marketing strategies, lead conceptualization and implementation of key growth initiatives, and maintain current market intelligence on industry verticals and competitors

Requirements:

  • 10+ years of relevant experience
  • Degree in Business Administration, Finance, Marketing, specialized analytics, or related discipline
  • Experience with banking and investment products
  • Working knowledge of systems, theories, and practices relevant to the function, as well as practical experience of multiple business cycles
  • In-depth knowledge of industry and competitor products/services
  • Working knowledge of industry practices and standards
  • Working knowledge of strategic direction of the function within the business, as well as solid conceptual/practical grounding in the function and/or area of expertise
  • Ability to develop strategy, gather resources, and inspire a diverse set of individuals
  • Consistent demonstration of clear and concise written and verbal communication
  • Demonstrated negotiation skills

We offer a competitive salary of approximately $150,000 per year, based on location and experience. Benefits include health insurance, retirement plans, and opportunities for career growth and development.

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