Content Research and Insights Strategist

hace 5 días


Tlaquepaque, Jalisco, México Hewlett Packard A tiempo completo
Job Description

We are seeking a highly skilled Content Research and Insights Strategist to join our team at Hewlett Packard.

About the Role:

The successful candidate will lead comprehensive research strategies, collaborate with cross-functional teams, conduct in-depth research, analyze data, and communicate findings to stakeholders. They will also utilize online testing tools, design experiments, and measure outcomes. Additionally, they will be responsible for managing research protocols, ensuring accuracy and reliability of results, and serving as a liaison with third-party research companies.

Responsibilities:

  • Develop and execute research strategies aligned with organizational goals.
  • Collaborate with cross-functional teams to identify research objectives and key performance indicators.
  • Conduct quantitative and qualitative research using surveys, A/B testing, user interviews, and usability studies.
  • Analyze and interpret data to extract meaningful insights and actionable recommendations.
  • Utilize and stay updated on various online testing tools to design experiments, collect data, and measure outcomes.
  • Implement and manage online testing protocols, ensuring accuracy and reliability of results.
  • Act as a liaison with third-party research companies.
  • Effectively communicate research findings to both technical and non-technical stakeholders.
  • Prepare and deliver compelling presentations that convey complex research insights in a clear and accessible manner.
  • Collaborate with content leads, designers, digital business developers, and other stakeholders to integrate research findings into the product development lifecycle.
  • Stay abreast of industry trends, emerging research methods, and technological advancements to enhance the research capabilities of the team.
  • Propose and implement improvements to research processes and methodologies.

Requirements:

  • Advanced degree in a relevant field (e.g., Human-Computer Interaction, Psychology, Sociology, Marketing) or equivalent practical experience.
  • Proven experience in a lead research role, with a track record of successful projects and team leadership.
  • 5 to 7 years of experience in a related field.
  • Proficiency in using various online testing tools and platforms.
  • Strong understanding of both quantitative and qualitative research methods.
  • Excellent analytical and problem-solving skills.
  • Outstanding communication and presentation abilities.
  • Ability to work collaboratively in a fast-paced, cross-functional environment.

Salary Range:$120,000 - $180,000 per year, depending on location and experience.



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