Digital Content Research Strategist

hace 4 semanas


Tlaquepaque, Jalisco, México Hewlett Packard A tiempo completo

**Job Summary**:

Hewlett Packard is seeking a highly skilled Digital Content Research Strategist to lead our research efforts and drive business growth through data-driven insights.

**Key Responsibilities**:

  • Develop and execute comprehensive research strategies aligned with organizational goals.
  • Collaborate with cross-functional teams to identify research objectives and key performance indicators.
  • Conduct in-depth quantitative and qualitative research using a variety of methods such as surveys, A/B testing, user interviews, and usability studies.
  • Analyze and interpret data to extract meaningful insights and actionable recommendations.
  • Utilize and stay updated on various online testing tools to design experiments, collect data, and measure outcomes.
  • Implement and manage online testing protocols, ensuring the accuracy and reliability of results.
  • Be our liaison with 3rd party research companies.
  • Effectively communicate research findings to both technical and non-technical stakeholders.
  • Prepare and deliver compelling presentations that convey complex research insights in a clear and accessible manner.
  • Collaborate with content leads, designers, digital business developers, and other stakeholders to integrate research findings into the product development lifecycle.
  • Act as a research advocate, ensuring that user-centric insights are considered in decision-making processes.
  • Stay abreast of industry trends, emerging research methods, and technological advancements to enhance the research capabilities of the team.
  • Propose and implement improvements to research processes and methodologies.

**Requirements**:

  • Advanced degree in a relevant field (e.g., Human-Computer Interaction, Psychology, Sociology, Marketing) or equivalent practical experience.
  • Proven experience in a lead research role, with a track record of successful projects and team leadership.
  • 5 to 7 years of experience in research and development.
  • Proficiency in using various online testing tools and platforms.
  • Strong understanding of both quantitative and qualitative research methods.
  • Excellent analytical and problem-solving skills.
  • Outstanding communication and presentation abilities.
  • Ability to work collaboratively in a fast-paced, cross-functional environment.


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