Senior Marketing Manager
hace 4 semanas
About Crunchyroll
We help everyone belong, and our purpose is to deliver the art and culture of anime to a passionate community.
As a leading anime and manga streaming platform, we serve over 100 million fans across 200+ countries and territories.
Our team is passionate about connecting fans with the stories and characters they love, and we're looking for a skilled marketing professional to help us shape the future of anime.
The successful candidate will be a key member of our Theatrical Marketing team, coordinating campaigns to support Crunchyroll's theatrical marketing slate.
Responsibilities will include managing theatrical marketing campaigns, creating impactful strategies, and executing campaigns across traditional, digital, and emerging platforms.
This is a hybrid position, and employees are expected to work from the office 2 set days a week.
About the role:
- 8+ years of marketing experience in the LATAM/Mexico region, with at least 1 year in the entertainment industry in Spanish-speaking Latin America.
- Experience in managing marketing plans, timelines, and budgets uniquely suited for the Latin American market.
- A creative mindset with the ability to drive strategic decisions that resonate with Spanish-speaking audiences.
- Strong stakeholder management skills, with a deep understanding of the cultural and market nuances of Latin America.
A day in the life of our Theatrical Marketing Manager:
- Collaborate with the Sony Pictures LATAM team to shape and implement release strategies, ensuring that all tactics are aligned for success in the Spanish-speaking Latin American market.
- Lead and coordinate theatrical marketing campaigns, covering campaign preparation, creative asset management, project oversight, venue selection, and media optimization to maximize reach and conversion.
- Manage budgets and timelines effectively, keeping all relevant stakeholders informed of any changes while ensuring deliverables are met, specifically tailored to the Spanish-speaking LATAM region.
- Partner with cross-functional teams to plan and execute campaigns across various channels, including TV, out-of-home (OOH), and paid media, with a strong focus on Anime fans in Latin America.
- Foster collaboration between Crunchyroll's global theatrical marketing team and Sony Pictures Latin America, ensuring alignment across all stages of the campaign, from production to trailer launches and asset distribution.
- Create and update theatrical reports that highlight key campaign outcomes and box office performance for the Spanish-speaking Latin American market.
- Work closely with internal teams such as brand, publicity, research, data, and partnerships to gather insights and shape strategy, ensuring the best possible results for the region.
- Stay informed on theatrical and competitive market trends within Latin America, using those insights to fine-tune campaign strategies.
Benefits:
- Competitive benefits are provided in accordance with the industry.
About our values:
- Courage: We believe that when we overcome fear, we enable our best selves.
- Curiosity: We are curious, which is the gateway to empathy, inclusion, and understanding.
- Service: We serve our community with humility, enabling joy and belonging for others.
- Kaizen: We have a growth mindset committed to constant forward progress.
Our commitment to diversity and inclusion:
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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