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Senior Paid Search Marketing Manager
hace 2 meses
Career Overview: As a Senior Paid Search Marketing Manager at LaTeam Partners, you will be responsible for leading a team of paid search marketers, providing guidance, setting objectives, and fostering their professional development.
- Team Leadership: Lead a team of paid search marketers, providing coaching, guidance, and setting objectives to drive team performance.
- Campaign Planning: Oversee the entire lifecycle of paid search campaigns, including strategic planning, launch, and operational management.
- Campaign Management: Execute various aspects of campaign management, including keyword and ad text creation, negative keyword strategies, website exclusions, URL audits, and Google Display Network campaigns.
- Budget and Bid Management: Effectively manage daily budget tracking and implement bid rule strategies for campaigns, ad groups, and keywords, optimizing bids regularly.
- A/B Testing and Experimentation: Engage in testing keywords, ad copies, landing pages, and third-party tools to enhance campaign performance.
- Client Communication: Interact and communicate with clients via email or phone, building strong relationships and ensuring client satisfaction.
- Accountability and Ownership: Take responsibility for the success or failure of the paid search program for multiple client accounts, exercising accountability with limited supervision.
- Campaign Support and Execution: Provide complete support for paid search campaigns, encompassing account setup, strategy development, organization, and tactical execution.
- Reporting and Analysis: Utilize reporting, analytics, and trend tools daily to track campaign results, conduct data analysis, and present findings in weekly client calls.
Requirements:
- 7+ years of Relevant Experience.
- Extensive background in paid search marketing, ideally with managerial experience or overseeing direct reports.
- Demonstrated experience in managing substantial monthly campaign budgets of at least $500k or more.
- Proven understanding and implementation of competitive reporting tools such as AdGooRoo, The Search Monitor, Compete, and Auction Insights to gather insights and make strategic decisions.
- Advanced Computer Proficiency: Strong command of advanced computer applications, particularly Microsoft Excel and PowerPoint, for data analysis and presentation.
- Possession of Google Certifications, including the Google Ads Fundamentals Certification and AdWords Certification, showcasing proficiency and understanding of Google Ads platforms.
- Proficiency in using various paid search platforms like Marin, Kenshoo, and DS3, demonstrating expertise in managing campaigns across diverse platforms.
- English C1.
Application Instructions:
When applying, please mention that you found this job on Pangian.com Remote Network.
", "Job Description": "At LaTeam Partners, we are seeking a skilled Senior Paid Search Marketing Manager to join our team. As a senior leader, you will be responsible for managing our paid search campaigns, leading a team of marketers, and driving business growth. If you have a strong background in paid search marketing and experience in team leadership, we encourage you to apply.", "Job Requirements": "To succeed in this role, you will need to have 7+ years of relevant experience in paid search marketing, ideally with managerial experience or overseeing direct reports. You should also have a proven understanding of competitive reporting tools and be proficient in using various paid search platforms. Additionally, you should have a strong command of advanced computer applications, particularly Microsoft Excel and PowerPoint, for data analysis and presentation.", "Company Overview": "LaTeam Partners is a leading digital marketing agency that helps businesses grow through innovative marketing strategies. We are committed to delivering exceptional results and building long-term relationships with our clients. If you are a motivated and experienced professional looking for a new challenge, we encourage you to join our team.", "Job Title": "Senior Paid Search Marketing Manager", "Job Type": "Full-time", "Location": "Remote", "Industry": "Digital Marketing", "Job Category": "Marketing & Advertising", "Job Function": "Marketing & Communications", "Language": "English", "Experience": "7+ years", "Certifications": "Google Ads Fundamentals Certification, AdWords Certification", "Tools": "AdGooRoo, The Search Monitor, Compete, Auction Insights, Marin, Kenshoo, DS3"}