Digital Marketing Strategist

hace 2 meses


Xico, México Jll A tiempo completo

We are committed to excellence and seek a highly motivated Digital Marketing Strategist to join our team in Lomas de Chapultepec, CDMX.

The ideal candidate will have a proven track record of developing and executing effective marketing strategies that drive business growth.

A competitive salary of $66,000 per year is offered for this role.

Job Overview

This position is responsible for possessing specialized knowledge in market penetration and lead generation, with a focus on developing an effective marketing strategy that identifies and targets untapped market segments.

  • Conduct thorough market research to identify potential customer segments and understand their needs.
  • Develop and execute tailored marketing campaigns to attract new customer groups.
  • Collaborate closely with the region's Solution Development (SD) team and other revenue-generating professionals to align efforts and achieve the regional target of net new business.
Responsibilities

This role involves:

* Developing a strategic marketing plan, outlining the target customer segments, market positioning strategies, messaging, and marketing channels to maximize outreach and generate ROI.* Championing brand awareness initiatives, building stronger customer relationships, and establishing a competitive advantage in the region.* Overseeing market penetration efforts both in Mexico and the Greater Latin America region (GLA).* Measuring and reporting the ROI generated through increased sales, expanded market presence, and improved brand value.

Requirements

To be successful in this role, you should possess:

* A Bachelor Degree* Fluent English* Proven experience in market penetration strategies and lead generation.* Strong analytical skills with an ability to interpret market dynamics and identify key trends.* Experience in creating and implementing effective marketing strategies.* Excellent communication and collaboration abilities.* Ability to work closely with cross-functional teams to achieve business objectives.



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