Market Research Expert with a Passion for Insights
hace 1 día
At Appinio, we're on a mission to make the world a little more fact-based. Our team is comprised of experts in market research, and we're seeking a Senior Research Consultant to join our ranks.
This role will have you working closely with clients to advise and coach them throughout the entire market research process. From finding the right methodology and writing questionnaires to charting, interpreting, and presenting results, you'll be an essential part of our Research Consulting Team.
You'll be a true sparring partner, exciting clients about customer centricity, agile market research, and innovative research methods. Your task will be to effectively communicate insights generated in our market-research studies to our clients, focusing on engaging storytelling. Additionally, you'll create, interpret, and present both top-level and in-depth reports in collaboration with cross-functional teams, ensuring they align with client reporting expectations and meet their specific needs.
Key Responsibilities:- Sparring partner for a variety of clients in the creation, adaptation, analysis, interpretation, and presentation of various market-research projects
- Creation of study designs (e.g., method, target group, sample size)
- Conception of bespoke questionnaires across a multitude of use cases (e.g., U&A, tracking, concept testing, creative testing, MaxDiff, Conjoint)
- Analysis and interpretation of market-research results to give clients hands-on recommendations for actions; if needed by creating in-depth reports yourself (including charting, design, and writing of insights)
- Presentation of insights to clients, with a strong focus on storytelling, actionability, and clear recommendations
- Closure of cooperation with the Research Operations team in the set-up of questionnaires and fieldwork on the Appinio platform
- Closure of cooperation with the sales team in the implementation of initial projects for new customers
- Project management and strategic development of our research processes and the Appinio products
- A degree in psychology, marketing, market research, statistics, or similar data-related fields
- A profound knowledge of quantitative market research and/or research methods & statistics
- Several years of experience in supporting and consulting enterprise and / or FMCG customers - ideally, in SaaS, management consulting, or advertising/communication
- Experience with market research, writing questionnaires, conceptualising studies, and a variety of market-research methods and use cases
- Experience creating reports based on market-research data, with strong skills in PowerPoint and / or Google Slides
- Experience generating actionable insights from data, with an aptitude for storytelling to make results easy to understand for clients
- Experience presenting market-research results to client-side stakeholders, ideally across multiple departments and job levels
- A proficient level of English and Spanish (written and spoken)
- Excellent communication skills, a hands-on mentality, pragmatism, and proactivity, as well as an affinity for numbers and data
- A cooperative and caring attitude
- Based in LATAM (ideally in Mexico, but we are open towards other locations)
- Flexibility Policy - meaning there is no hard cap on the number of vacation days
- All the hardware you need and your own MacBook
This position offers a salary range of $80,000-$120,000 per year, depending on experience, plus additional benefits and opportunities for professional growth.
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