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Market and Consumer Insights Specialist
hace 1 mes
We're seeking a talented Business Intelligence Research Analyst to join our team in Mexico. As a key member of our market research department, you will play a crucial role in supporting, conducting, and analyzing market research studies to provide timely and accurate insights for strategic and operational decisions.
You will be responsible for performing analyses of relevant data, preparing insights and recommendations, and contributing to data and insight sharing with others within and outside the organization. Your expertise in consumer research and market data databases will enable us to drive business growth through informed decision-making.
Responsibilities- Conduct market analysis and develop recommendations to grow the business by integrating knowledge of market, consumer, and shopper trends.
- Monitor data on relevant trends and activities, and contribute to data and insight sharing with others.
- Create reports and scorecards, and provide required data to the organization.
- Support delivery of research according to global guidelines.
- Validate vision, drivers, plans, and/or recommendations by ensuring relevant insight is available to support argumentation.
- Consolidate customer, consumer, shopper, and market analysis to generate insights, ideas, and concepts.
- Develop analysis of current data information from Nielsen and Kantar World Panel to identify opportunities and risks for our business and brands in the market.
- Monitor market behavior using tools provided by Nielsen and Kantar World Panel.
- Support the development of estimates of market sizes and their growth.
To succeed in this role, you will need at least 5 years' experience in consumer research and managing market data databases. A bachelor's degree in Marketing or a related field is required, as well as fluency in English, great service attitude, teamwork orientation, sense of urgency, analytical skills, presentation skills, and communication skills.
What We OfferAs a valued member of our team, you can expect a competitive salary of approximately $120,000 per year, plus benefits such as collaborative and caring culture, empowerment and engaged people, work with impact and a powerful purpose, individual learning and career growth, health and safety priority, sustainable value together, innovation, sustainable working life, and total reward. You will also have the opportunity to work on impactful innovations coupled with sustainable solutions that reach more people every year with essential solutions for well-being.
