Product Marketing Strategist

hace 17 horas


Xico, México Nexum Group Inc. A tiempo completo

At Nexum Group Inc., we are seeking an experienced Product Marketing Strategist to drive brand growth and market share for our kids' product lines. This role will be responsible for developing and executing strategies that build strong brand recognition, drive customer engagement, and increase market presence in the competitive children's market.

Key Responsibilities:

  • Develop and implement product marketing strategies for kids' product lines to drive brand awareness and market growth.
  • Manage product positioning, branding, and messaging to appeal to both children and parents.
  • Collaborate with internal teams including marketing, product development, and sales to ensure alignment with brand identity and business objectives.
  • Plan and execute marketing campaigns targeting various channels including TV, print, and digital.
  • Analyze market trends, customer preferences, and competitive landscapes to identify opportunities for brand growth.
  • Partner with influencers, media outlets, and licensing partners to promote brand visibility and relevance in the kids' market.
  • Manage the design and production of packaging, promotional materials, and advertising campaigns in line with brand guidelines.
  • Monitor brand performance metrics such as market share, customer loyalty, and sales, and adjust strategies as needed.
  • Work with the sales team to ensure brand consistency across retail channels, both in-store and online.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Conversational English is essential.
  • 3-5 years of experience in product marketing, preferably in the kids' products, toys, or consumer goods sectors.
  • Proven experience in developing and executing successful marketing campaigns.
  • Understanding of the children's market, consumer behavior, and product trends.
  • Strong communication and project management skills.
  • Ability to work collaboratively with creative and development teams.

About the Role:

This is a full-time position with a salary range of $50,000 to $60,000 per month. The ideal candidate will have a passion for building brands and driving business growth in the kids' market. If you are a motivated and experienced product marketing professional looking for a new challenge, please submit your application.



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