Senior Marketing Data Analyst
hace 5 horas
Tala is a pioneering fintech company on a mission to empower the Global Majority by providing innovative financial solutions. With a strong presence in emerging markets, we're committed to breaking down barriers and unlocking economic opportunities for millions of people worldwide.
Job SummaryWe're seeking a highly skilled Senior User Acquisition Specialist to drive our user growth through data-driven strategies and innovative marketing initiatives. As a key member of our team, you'll be responsible for analyzing market trends, optimizing paid advertising campaigns, and developing actionable insights to inform our business decisions.
Key Responsibilities- Translate complex data into actionable insights and automate reporting to track key performance metrics
- Analyze market trends, competitor strategies, and consumer feedback to identify acquisition opportunities across various channels
- Optimize paid advertising campaigns towards clear ROAS targets and collaborate with creative teams and agencies to drive user growth
- Improve organic visibility through App Store optimizations and other initiatives
- Strong analytical and problem-solving skills
- Experience in SQL and data visualization tools (e.g. Looker)
- Experience with marketing analytical tools and MMPs (Google Analytics, Adjust)
- Fluency in Spanish and English, alongside excellent communication and collaboration skills
- 3+ years of experience in data analytics and A/B testing
As a Senior User Acquisition Specialist at Tala, you'll have the opportunity to work with a talented team of professionals who share your passion for innovation and customer-centricity. We offer a dynamic and remote-first work environment, with opportunities for growth and development in a rapidly evolving industry.
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