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Senior Marketing Director

hace 2 meses

Veracruz, Veracruz-Llave, México Michael Page A tiempo completo
About the Role

We are seeking a highly skilled Senior Marketing Manager to lead the development and execution of innovative brand strategies for our client, a global leader in the pet nutrition industry.

Key Responsibilities:

  • Brand Strategy and Management:
    • Develop and execute global brand strategies in collaboration with the PEDIGREE team.
    • Oversee annual brand diagnostics and plans to optimize growth strategies.
  • Pet Parent Champion:
    • Propose pet parent segmentation and critical audience targets.
    • Identify and leverage key moments in the pet parent journey.
    • Oversee market research to provide insights and recommendations.
  • Brand Innovation Strategy & Pipelines:
    • Develop innovative brand concepts to fuel local pipelines.
    • Lead cross-functional teams in the development and launch of new products.
    • Partner with key stakeholders to develop business model proposals.
  • Global Market Expertise:
    • Cultivate international relationships and manage cultural diversity.
  • Brand Communication and Creative Direction:
    • Support brand communication strategies ensuring consistent messaging.
    • Create compelling marketing materials across various channels.
    • Drive creative excellence and innovative brand initiatives.
  • Cross-Functional Collaboration:
    • Collaborate with internal stakeholders to ensure alignment and synergy.
  • Brand Performance Measurement and Analysis:
    • Establish KPIs to track brand performance.
    • Utilize data analytics to evaluate performance and make data-driven recommendations.
    • Provide regular reports and presentations to senior leadership.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or Communications.
  • At least 8 years of experience in brand management.
  • Experience in people management.
  • Proven strategic thinking abilities.
  • Proficient in market research and data-driven decision-making.
  • Strong communication and presentation skills.
  • Excellent interpersonal skills and the ability to influence without direct authority.
  • Ability to thrive in a fast-paced, dynamic global environment.

Competencies:

  • Drives Results
  • Strategic Mindset
  • Planning
  • Peer Relationship
  • Drives Vision & Purpose
  • Manages Ambiguity

Technical Skills:

  • Turn Data into Insights
  • Creative Platform & Hero Campaign Asset Development
  • Brand Innovation Development

What We Offer:

  • Career Path, this position is thought for rapid growth and additional responsibilities in the near future.
  • Great Salary and Benefits.
  • Flexibility, this position is located in Queteraro, so candidates can be seated in Mexico City but will have to travel once a month to HQ.
  • Candidates from out of Mex or QTO will need to relocate but we do offer relo package.