Data Management Specialist, CDP Administrator

hace 2 semanas


Xico, México Zendesk A tiempo completo

At Zendesk, we're seeking an experienced Data Management Specialist to join our Global Marketing Operations team. This is a unique opportunity to grow and learn in a dynamic environment.

This role demands a robust technical background, exceptional problem-solving skills, and the ability to work cross-functionally across the organization.

The ideal candidate will oversee integrations to monitor data ingress and egress between CDP and other marketing systems, maintain profile and segmentation definitions, activation schedules, and destination integrations.

Collaborating with the Enterprise Data & Analytics team, this specialist will manage CDP's day-to-day operations and administration, ensuring the platform runs smoothly and meets performance and data hygiene benchmarks.

A standardized XDP data model will be established to create a common language for customer experience. The specialist will also manage user access and permissions, establish data best practices, and provide ongoing support and training to AEP end-users.

This role involves consulting with Marketing to gather and prioritize use case requirements and translate them into technical data requests. Data from the CDP will be extracted, analyzed, and interpreted to drive actionable insights for targeted marketing campaigns.

Reports on audience insights, campaign performance, and data health metrics will be developed and delivered to aid decision-making processes. Ensuring CDP operations adhere to data privacy laws and comply with Zendesk's data governance policies is also crucial.

We offer a competitive salary of $100,000 - $120,000 per year, depending on location and experience. Benefits include hybrid working arrangements, professional development opportunities, and a comprehensive compensation package.

This is an exciting opportunity to join a fast-paced work environment and contribute to the growth and success of our organization.


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