Data Management Strategist

hace 1 mes

Xico, México Zendesk A tiempo completo
Job Description

Zendesk's Global Marketing Operations team seeks an experienced CDP Administrator to join our growing data management practice.

This role demands a robust technical background, exceptional problem-solving skills, and the ability to work cross-functionally across the organization. The ideal candidate will administer our CDP, ensuring reliable data integrations with multiple data sources and enabling outstanding customer experiences through relevant, personalized marketing programs.

Key Responsibilities:

  • Oversight of integrations to monitor data ingress and egress between CDP and other marketing systems.
  • Maintenance of profile and segmentation definitions, activation schedules, and destination integrations.
  • Collaboration with the Enterprise Data & Analytics team to manage CDP's day-to-day operations and administration, ensuring the platform runs smoothly and meets performance and data hygiene benchmarks.
  • Establishment of a standardized XDP data model to create a common language for customer experience.
  • Management of user access and permissions.
  • Establishment of data best practices, including audience segmentation and activation among the global marketing community.
  • Provision of ongoing support and training to AEP end-users, ensuring they can utilize the platform effectively for their needs.
  • Consultation with Marketing to gather and prioritize use case requirements and translate them into technical data requests.
  • Extraction, analysis, and interpretation of data from the CDP to drive actionable insights for targeted marketing campaigns.
  • Development and delivery of reports on audience insights, campaign performance, and data health metrics, aiding decision-making processes.
  • Ensurance of CDP operations adhere to data privacy laws (GDPR, CCPA, etc.) and comply with Zendesk's data governance policies.

Desired Skills and Experience:

  • Hands-on experience configuring and managing Customer Data Platforms, such as Adobe Real-Time CDP (ideal), Segment, Tealium, etc.
  • Proven expertise in creating schemas, ingesting data from a variety of sources, configuring identity resolution, and connecting destinations for activation.
  • Intermediate SQL query writing and experience working multiple tables and subqueries and analytics data warehouses (e.g., BigQuery, MySQL, Snowflake).
  • Strong understanding of data integration, data quality, and data governance principles.
  • Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
  • Self-starter with high motivation to succeed in a fast-paced work environment.

We are based in Mexico City or Mexico State and require the ability to attend the office for part of the week.

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