Product Marketing Specialist
hace 3 semanas
The Product Marketing Coordinator plays a crucial role in driving the success of our product portfolio in the LATAM region. This position is responsible for coordinating and leading regional product portfolio optimization, launch cadencing, and providing insights on market share data to inform business decisions.
Key Responsibilities:
- Collaborate with countries in the region to align consumer-inspired product mix with corresponding channels.
- Drive a healthy mix between newness and basic business to achieve growth.
- Participate in the IBP process, reporting brand numbers, providing insights, and taking actions as needed.
- Create ad-hoc reports on market share and internal product forecast data for the marketing director and VP.
Requirements:
- Strong analytical skills to extract data, merge insights, and report findings.
- Problem-solving skills to identify challenges in data and take actions at various levels.
- Strong communication and presentation skills to effectively convey insights to stakeholders.
- Attention to detail and ability to track changes across projects.
- Well-organized with the ability to handle multiple tasks while meeting deadlines.
- Experience in retail marketing, preferably in consumer goods or beauty, is an asset.
Company Overview:
The Estée Lauder Companies is a global leader in the beauty industry, dedicated to delivering innovative products and experiences that inspire confidence and self-expression. We are committed to fostering a diverse and inclusive work environment that values creativity, collaboration, and growth.
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