Product Marketing Specialist
hace 3 días
About the Role:
We are seeking a skilled Product Marketing Specialist to join our team at Thomson Reuters. In this role, you will be responsible for creating customer-facing product and solution positioning statements and messaging in coordination with the Product team.
As a Product Marketing Specialist, you will:
- Develop product positioning and market-facing messaging that promotes our products and platform offerings in the TAP market.
- Communicate product-specific value propositions to the market and internal/external teams and develop materials/tools that support the channels/segments in meeting their sales and revenue goals.
- Produce quality marketing materials, tools, and assets for assigned portfolio solutions.
- Manage the launch of new products and releases and lead the cross-functional implementation of these plans.
- Understand current product portfolio and positioning, buyer & user personas, competitive environment, and market opportunities.
- Analyze, interpret, and utilize market information, including customer and competitive data and market research to build effective product marketing programs and strategies.
- Develop marketing materials such as sell sheets, web pages, videos, battlecards, pitch decks, etc.
- Provide ongoing reporting and updates to key stakeholders on programs, activities, and results.
- Coordinate with other Thomson Reuters divisions and teams on select ad hoc projects.
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