Product Marketing Specialist

hace 2 meses


Xico, México Thomson Reuters A tiempo completo

About the Role:


We are seeking a skilled Product Marketing Specialist to join our team at Thomson Reuters. In this role, you will be responsible for creating customer-facing product and solution positioning statements and messaging in coordination with the Product team.


As a Product Marketing Specialist, you will:



  1. Develop product positioning and market-facing messaging that promotes our products and platform offerings in the TAP market.
  2. Communicate product-specific value propositions to the market and internal/external teams and develop materials/tools that support the channels/segments in meeting their sales and revenue goals.
  3. Produce quality marketing materials, tools, and assets for assigned portfolio solutions.
  4. Manage the launch of new products and releases and lead the cross-functional implementation of these plans.
  5. Understand current product portfolio and positioning, buyer & user personas, competitive environment, and market opportunities.
  6. Analyze, interpret, and utilize market information, including customer and competitive data and market research to build effective product marketing programs and strategies.
  7. Develop marketing materials such as sell sheets, web pages, videos, battlecards, pitch decks, etc.
  8. Provide ongoing reporting and updates to key stakeholders on programs, activities, and results.
  9. Coordinate with other Thomson Reuters divisions and teams on select ad hoc projects.


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