Digital Marketing Specialist I

hace 2 semanas


Tijuana, Baja California, México oilandgas A tiempo completo
Job Title: Digital Marketing Specialist I

About the Role
We are seeking a detail-oriented and proactive Digital Marketing Specialist to join our team and manage and oversee our website's content. The ideal candidate will be responsible for uploading, updating, and maintaining high-quality content across the site, ensuring a seamless and engaging user experience. You'll work closely with content creators, designers, and the development team to ensure the website remains current, relevant, and optimized.

Key Responsibilities
  • Manage content for Honeywell websites, working closely with creative, integrated, and customer marketing teams to manage new and existing content, publishing content that meets business objectives.
  • Work across AEM (Adobe Experience Manager) Content Management System for implementing, editing, and proofing website content.
  • Manage digital assets through Adobe DAM (Digital Asset Manager) and work in close connection with the Product Information Management Team (PIM).
  • Carry out regular quality assurance checks of website content and functionality.
  • Work with experienced design specialists to ensure a high level of website user experience and consistency.
  • Support search engine optimization by implementing recommendations on page visibility.
  • Analyze and report website usage by accessing analytics to drive UX/UI improvements.
  • Use tools like Silktide, Glassbox, and Satmetrix to create insights that would generate an increase in the CSAT/NPS scoring of the website.
  • Manage multiple projects in a global environment.

Requirements
  • Fluent in English.
  • Proficiency in using CMS platforms (AEM) and web analytics tools; PIM and eDam experience is an advantage.
  • Min 1-2 years of experience in website content management, SEO, and UX.
  • Basic understanding of HTML/CSS and web design principles.
  • Familiarity with SEO tools and techniques.
  • Problem-solving mindset and strong attention to detail.


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