Digital Marketing Automation Strategist
hace 3 semanas
Job Summary:
We are seeking a skilled Digital Marketing Automation Strategist to join our team at Qualitest. This role involves creating automated workflows and nurture journeys to personalize the user experience and deliver relevant messaging to customers and prospects.
About the Position:
- Create automated workflows and nurture journeys to enhance customer engagement and conversion rates.
- Partner with marketing operations leaders to define KPIs, analyze campaign performance, and create recommendations for improvement.
- Manage marketing automation efforts and processes, staying up-to-date with the latest best practices and industry standards.
- Develop and execute A/B testing strategies to optimize productivity, conversion rates, and sales growth.
- Support essential marketing operations initiatives in Salesforce and Marketing Cloud, including lead lifecycle management, lead scoring, segmentation, and data cleansing.
- Implement standardized templates and processes to improve efficiency.
Qualifications:
- Excellent analytical skills and ability to derive insights from data to inform strategies and decisions.
- Highly organized with strong attention to detail and ability to manage multiple tasks simultaneously.
- Effective communication skills, both written and verbal, with the ability to collaborate across teams.
- A proactive problem-solver with a growth mindset and focus on continuous improvement.
- Experience in a fast-paced, high-performance environment is essential.
Benefits:
- Flexible and casual company culture.
- Private health insurance coverage offered from day 1 of employment.
- Food card benefit accepted in over 6500 stores.
- Employee Assistance Program offering counseling services at no cost.
- Access to over 3000+ training courses and peer-to-peer mentoring support.
- Employee Rewards and Recognition Program acknowledging achievements and milestones.
- Bonus opportunities via Client Referral and Employee Referral Programs.
- Diversity and inclusion in the workplace.
Compensation: The estimated annual salary for this position is $85,000-$110,000, depending on experience and qualifications.
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