Digital Analytics Strategist
hace 1 mes
We are seeking a skilled Digital Analytics Strategist to join our team at Eastman. As a key member of our marketing department, you will be responsible for developing and implementing data-driven strategies to drive business growth.
The ideal candidate will have a strong analytical mindset and the ability to translate complex data into actionable insights. You will work closely with cross-functional teams to identify key performance indicators (KPIs) and develop reporting frameworks that provide valuable insights into marketing effectiveness.
A successful Digital Analytics Strategist will have experience managing digital analytics for multiple web properties in an enterprise environment, as well as a deep understanding of Adobe Analytics tools and methodologies. You will lead the implementation and configuration of Adobe Analytics, ensuring accurate tracking and measurement of key metrics across digital channels.
You will also oversee tag management processes, develop and manage web personalization and A/B testing methodologies, and drive a comprehensive Digital Experience Analytics strategy that meets current business needs and anticipates future business needs.
The salary for this position is estimated to be around $115,000 per year, based on industry standards and market conditions.
Key qualifications for this role include:
- Bachelor's degree in Marketing, Statistics, Data Science, or related field
- Minimum 4 years' experience managing digital analytics for multiple web properties in an enterprise environment
- Experience with Adobe Target, Adobe Experience Manager, and Adobe Analytics
- Strong analytical skills, attention to detail, and excellent communication skills
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