Associate Product Marketing Manager

hace 2 días


Xico, México Elektra Usa A tiempo completo

**Job Summary**

Elektra USA is seeking a highly skilled and experienced Associate Product Marketing Manager to join our dynamic marketing team. The successful candidate will play a critical role in supporting the development and execution of product marketing strategies that align with our mission of providing innovative financial products and services to the Hispanic community.

**Key Responsibilities**

  • **Market Research and Analysis**
    • Conduct market research to identify customer needs, preferences, and trends in the financial services industry.
    • Analyze competitor products and marketing strategies to stay ahead of the competition.
    • Compile and present market data to support product development and marketing decisions.
  • **Product Positioning and Messaging**
    • Assist in developing product positioning and messaging that resonates with target audiences and drives brand awareness.
    • Create compelling content for product launches, sales materials, and marketing campaigns that align with our brand values.
    • Collaborate with the content team to ensure consistent messaging across all channels.
  • **Product Reporting & Analysis**
    • Monitor and analyze the performance of product or service across various marketing channels and customer segments for customer lifecycle analysis and identification of new opportunities to drive user adoption.
    • Generate reports that track key performance indicators (KPIs) such as product adoption rates, customer acquisition costs, and revenue growth to understand marketing performance as it relates to overall business.
    • Provide insights and recommendations based on data analysis to inform product development and marketing strategies.
  • **Campaign Planning and Execution**
    • Support the planning and execution of product marketing campaigns and promotions that drive sales and revenue growth.
    • Coordinate with cross-functional teams, including sales, product development, and creative, to ensure campaign success.
    • Monitor and report on campaign and/or promotion performance, making recommendations for optimization.
  • **Program Planning and Execution**
    • Support the design and implementation of referral and loyalty programs to drive customer acquisition and retention.
    • Develop promotional materials and campaigns to encourage participation in referral and loyalty programs.
    • Monitor program performance and analyze data to identify opportunities for improvement.
  • **Sales Enablement**
    • Develop sales tools and training materials to support the marketing team in driving sales and revenue growth.

**Requirements**

  • **Education**: Bachelor's degree in Marketing, Business Administration, or related field.
  • **Experience**: 2+ years of experience in product marketing or a related field.
  • **Skills**: Strong analytical and problem-solving skills, excellent communication and project management skills, and proficiency in marketing automation tools.

**What We Offer**

Elektra USA offers a competitive salary and benefits package, as well as opportunities for professional growth and development in a dynamic and inclusive environment.



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