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Digital Media Specialist
hace 2 meses
About the Role
We are seeking a skilled Digital & Paid Media Specialist to join our team at Colgate-Palmolive Company in Mexico. As a key member of our marketing team, you will be responsible for developing and implementing media strategies that drive business growth and optimize our social and programmatic campaigns.
Key Responsibilities
- Collaborate with the marketing team to create a comprehensive media framework that ensures optimization across channels
- Develop and define media strategies and digital plans for campaigns that align with business goals and objectives
- Build and update target audiences/segments/personas to be reached, while evaluating results, monitoring competition, and using marketing inputs
- Monitor, optimize, and analyze media campaigns across social media platforms and programmatic channels to improve return on investment and provide insights for improvement
- Collaborate with external agencies and internal marketing and creative teams to effectively implement media strategies and provide feedback on media content
- Support the management of media budgets, ensuring efficient resource allocation for optimal outcomes
- Stay updated on industry trends, competitor activities, and emerging media technologies to keep strategies current and effective
Requirements
- Bachelor's degree in Marketing, Advertising, Communications, or a related field
- Minimum of 5 years of experience in media planning, buying, and optimization, with a focus on social and programmatic campaigns
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Proficiency in media planning and buying tools and platforms
- Excellent communication and interpersonal skills
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Knowledge of digital marketing trends
- Experience working with external agencies and vendors
- Advanced English Level
- Certification in Google Analytics, Facebook Blueprint, or other relevant platforms is a plus
Our Commitment to Sustainability
At Colgate-Palmolive Company, we are committed to integrating sustainability into all aspects of our business and creating positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.
Our Commitment to Diversity, Equity & Inclusion
We believe that achieving our purpose starts with our people - ensuring our workforce represents the people and communities we serve - and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
