Head of Communications, Latin America
hace 3 semanas
The Communications Manager will collaborate with the Communications Director Americas to build strong relationships with internal stakeholders to create and manage communications opportunities that elevate our key messages in Mexico and Latin America among media and influencers.
In this role, you will drive and execute strategic communications aimed at engaging our diverse audiences, including media, consumers, businesses, regulators, and stakeholders.
You'll be essential in delivering impactful content across multiple channels, empowering business leaders and team members with the insights and resources they need to succeed.
As a key member of our communications team, you will collaborate closely with internal teams and stakeholders to enhance brand visibility, ensure consistency, and evolve our content offerings.
Key Responsibilities:- Create communication strategies aligned with business goals for consumer and enterprise markets.
- Implement a diverse communications program across earned, paid, social media, and thought leadership channels.
- Strengthen PayPal's reputation as a leading fintech in Latin America.
- Monitor fintech trends and developments in Mexico and Brazil to identify opportunities for thought leadership.
- Drive awareness of PayPal's values, products, and brand promise across multiple channels.
- Collaborate with teams to gather customer data and insights to inform communication plans.
- Build and maintain relationships with media, reporters, and influencers to enhance PayPal's visibility.
- Develop an executive profiling plan and provide training for PayPal spokespeople in Mexico and Brazil.
- Work with global and regional teams to ensure coordinated objectives and actions.
- Establish KPIs to assess campaign effectiveness and demonstrate ROI.
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