Strategic Demand Generation Specialist
hace 1 día
We are seeking a highly skilled Demand Generation Specialist to join our team at R Street Institute. As a key member of our marketing team, you will be responsible for developing and executing demand generation tactics that drive pipeline growth and revenue.
Key Responsibilities- Develop Demand Generation Tactics: Partner with our Marketing Leader to create and execute demand generation strategies that align with our business goals and drive pipeline growth.
- Campaign Execution: Assist in the design, implementation, and optimization of multi-channel demand generation campaigns, including email marketing, paid advertising, webinars, and events.
- Data-Driven Insights: Utilize data and analytics to measure campaign performance, track key metrics, and make data-informed decisions to improve future campaigns.
- Lead Nurturing: Develop and manage lead nurturing programs to move prospects through the buyer's journey, utilizing marketing automation and CRM tools.
- ABM Support: Assist in implementing and managing account-based marketing (ABM) strategies to target high-value accounts and drive personalized engagement.
- SEO and SEM: Collaborate with our SEO and SEM team to optimize content for search engines and manage paid search campaigns to drive qualified traffic.
- Budget Assistance: Support the management of the demand generation budget, ensuring efficient allocation of resources to maximize ROI.
- Content + Creative Collaboration: Partner closely with our content and creative teams to produce compelling, targeted materials that drive demand generation efforts and captivate our audience.
- Cross-Functional Collaboration: Work with our sales, product, and customer success teams to align demand generation efforts with their needs and ensure consistency across all channels.
- Vendor Coordination: Coordinate relationships with external vendors and agencies, including SEO agencies, ad networks, and marketing technology providers.
To be successful in this role, you will need:
- Proven experience in demand generation and marketing automation.
- Strong analytical and problem-solving skills.
- Ability to work collaboratively with cross-functional teams.
- Excellent communication and project management skills.
- Experience with marketing technology platforms and tools.
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