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Marketing Manager
hace 2 meses
We are a leading company in the fragrance industry, committed to creating innovative and high-quality fragrances for the Home & Personal Care market.
Our team is passionate about delivering exceptional results and building strong relationships with our clients.
We are seeking a talented Marketing Manager to join our team and contribute to our growth and success.
Job SummaryThe Marketing Manager will be responsible for developing and implementing marketing strategies to drive business growth and increase brand awareness in the Home & Personal Care market.
The ideal candidate will have a strong understanding of the fragrance industry and a proven track record of success in marketing and business development.
Key Responsibilities- Develop and implement marketing strategies to drive business growth and increase brand awareness in the Home & Personal Care market.
- Partner with sales teams to develop and execute client initiatives, preparing concepts, designs, and innovative presentations in line with global marketing strategies.
- Collaborate with fragrance development teams to guide them on proactive initiatives and fragrance development for key customer briefs/projects.
- Contribute to the vision of the global marketing team in the development of proactive marketing tools, such as category reviews, promo kits, and prospective trends presentations, in line with key strategic accounts' business expectations.
- Develop analytical tools for Home & Personal Care categories and selling stories for new technologies, working closely with Research & Development, Evaluation, and Global Branding teams.
- Monitor category activities (market dynamics, product portfolio, technology, and claims) and understand client brand and consumer behavior.
- Connect with global marketing and product development teams to deploy marketing capabilities in the most effective way (fairs, key customer visits, road shows).
- Identify and promote product and fragrance opportunities to drive business growth and increase revenue.
- Build an in-depth market, consumer, and cross-category understanding for assigned geographies.
- Collaborate with sales teams to enhance client relationships, build joint account strategies, priorities, and provide them with insightful fragrance solutions.
- Bachelor's Degree in Marketing and Business Management.
- At least 3 years of marketing experience with a good track record in B2C in FMCG Home & Personal Care or B2B in a Fragrance House, with strong technical category know-how and experience working with multinational teams.
- Solid understanding of fragrance industry and Home & Personal Care categories (Fabric Softeners and Detergents, Shower gel, Shampoo, Body Lotion, Soap).
- Comfortable and familiar with various CI tools and trend databases to transform insights into key take outs.
- Proficient in operating Canva and Microsoft environment programs (PowerPoint, Word, Excel, Outlook, Adobe), digital and new-technologies savvy.
- Availability to travel (20% of the time).
- Languages: English (professional), Spanish (professional), and French (desirable).
