Customer Lifecycle Management Strategist
hace 4 días
About Fundraise Up
We are a rapidly growing financial technology company that provides online fundraising software to enterprise nonprofits. Our AI-powered platform is leveraged by trusted organizations like UNICEF USA, American Heart Association, Partners In Health, and Stand Up to Cancer, to double their recurring donor acquisition rates and increase overall digital donation revenue by 2 times.
Job Summary
We are seeking a Customer Lifecycle Management Strategist to optimize customer lifecycle management through targeted data and process management strategies across GTM. The ideal candidate will have experience in customer success operations, strong analytical abilities, and excellent communication skills.
About The Role
The Customer Lifecycle Management Strategist will be responsible for facilitating the design and implementation of Customer Lifecycle Management (CLM) strategies that enhance customer acquisition, onboarding, retention, and growth across various segments. This includes guiding field mapping, enrichment, segmentation, and scoring strategies to optimize data collection and alignment across the GTM tech stack.
Key Responsibilities
- Facilitate the design and implementation of CLM strategies that enhance customer acquisition, onboarding, retention, and growth across various segments.
- Guide field mapping, enrichment, segmentation, and scoring strategies to optimize data collection and alignment across the GTM tech stack.
- Manage the customer experience journey mapping to identify key engagement touchpoints, from first touch through key platform engagement milestones.
- Collaborate with GTM leaders to formulate and implement comprehensive campaign management strategies to generate pipeline.
- Partner with GTM leaders to enhance pipeline and revenue outcomes through optimized inbound, outbound, and adoption strategies.
- Collaborate with the analytics team for effective customer database management, integrating all available data sources to enhance customer insights.
- Coordinate with the Customer Success team to reduce churn and enhance customer health.
- Develop proactive customer health initiatives and targeted intervention plans to identify and support at-risk customers.
- Orchestrate the product feedback process to inform critical updates and identify competitive market opportunities.
- Optimize GTM tech operations to ensure efficient lifecycle data integration.
- Maintain detailed documentation of processes, strategies, and compliance measures.
What We Offer
We offer a competitive salary range of $47,200-$55,600 per year, based on location and experience. Our compensation package also includes comprehensive benefits and perks, meaningful equity, and professional development opportunities:
- Comprehensive benefits package
- Meaningful equity
- Professional education reimbursement (up to $1,500 annually)
- English learning courses (50% reimbursement, up to $1,000 annually)
- Gym or swimming pool (50% reimbursement, up to $500 annually)
- Coworking space (up to $250 monthly)
Requirements
To be successful in this role, you will need:
- HubSpot certification with extensive experience in customer success operations
- Strong analytical abilities with experience in data-driven strategy development
- Proven track record in enhancing customer experiences through innovative lifecycle management strategies
- Excellent communication skills and the ability to collaborate effectively across teams
- 3-5 years of experience in a GTM Operations role in a fast-paced, high-growth SaaS company
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