Media Analyst: Strategic Researcher
hace 1 mes
As a Media Analyst: Strategic Researcher at Media, you will play a crucial role in supporting media strategy leads with tactical media research and planning. Your responsibilities will include executing audience insights, creating presentation templates, organizing campaign deliverables, and exploring partner relationships for both digital and offline media.
Key Responsibilities:
• Ensure accurate and timely campaign launch and execution.
• Support vendor and partner relationships, and source new relationships.
• Execute audience research and insights using media planning tools.
• Support development of media strategies ensuring alignment with client objectives.
• Track campaign performance and recommend optimizations as necessary to enhance results.
• Collaborate on tactical media plans and executions with digital and offline leads.
• Estimate campaign performance and project KPI values to anticipate media impact.
• Organize data for reporting, insights organization, and client communication.
Qualifications:
• 1-2 years of experience in media.
• Familiarity of local Brazilian market and regional considerations.
• Cross-functional exposure to various media types (digital and offline).
• Experience with media planning tools such as Comscore, Kantar, GWI, TGI.
• High attention to detail.
• Strong project management and organizational skills.
• Ability to think creatively and make strategic media connections.
About Media:
Media is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Media combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology, and data science fueled by AI—managed by the industry's best and most diverse digital talent—to help the world's trailblazing companies outmaneuver and outpace their competition.
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