Strategic Media Scheduling Analyst
hace 5 días
Job Title: Strategic Media Scheduling Analyst
About the Role:
Sony Pictures is seeking a highly skilled Strategic Media Scheduling Analyst to join our team. This is an exciting opportunity for someone who is passionate about media planning and analysis.
Job Summary:
The successful candidate will be responsible for promoting Sony Pictures' linear programming by strategically scheduling on-air promos and secondary elements in commercial breaks. This will involve working closely with various teams, including Traffic, Operations, On-Air Creative, Post-Production, and Media Planning Manager.
Main Responsibilities:
- Develop and implement strategic plans to promote Sony Pictures' series and films across multiple channels.
- Familiarize yourself with GripIt optimization software to plan, update inventory, close logs, and ensure priority and GRP goals are met.
- Maintain and monitor reach and frequency goals of each campaign through Advance Reach and Frequency Report.
- Verify correct placement information for promos, including start date, end date, length, feeds, promo type, etc.
- Provide reports from different media software.
- Review promotional campaigns inventory and On-Air Creative deadlines to ensure alignment with requirements.
- Maintain, monitor, and send promo house numbers from Promo Portal to Vision.
- Provide input to Media Planning Manager regarding development of needed promotional elements.
- Report differences between planned and aired – Post Run Reconciliation.
- Set up rules for each promo available in GripIt.
- Update inventory of promotions and interstitials on a weekly basis.
Requirements:
- Bachelor's degree in Communication, Administration, Marketing, or related field.
- Advanced/Fluent English language skills.
- Minimum 2 years of experience in Media Planning, TV Broadcast, or Advertising agencies.
- Proficiency in Excel and other MS applications, including Outlook.
- Knowledge of GripIt is a plus.
Salary: $60,000 - $80,000 per year, depending on experience.
About Sony Pictures:
Sony Pictures is a leading media and entertainment company that produces and distributes movies and television shows worldwide. We offer a dynamic and supportive work environment, competitive compensation, and opportunities for professional growth and development.
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