Omnichannel Business Strategist

hace 1 día


Xico, México Essity Ab A tiempo completo
Job Title: Omnichannel Manager

About the Role:

We are seeking a highly skilled and experienced Omnichannel Manager to join our team at Essity Ab. As an Omnichannel Manager, you will be responsible for building, managing, and developing our e-commerce channel to drive sales growth and conversion.

Key Responsibilities:

  • Execute e-commerce strategy to drive sales growth and conversion
  • Drive negotiations regarding sales and investment targets
  • Lead the execution of e-commerce product merchandising, promo, analytics, and launch initiatives for in-scope customers
  • Design and execute communication strategies for e-commerce platforms
  • Develop a thorough understanding of the e-commerce industry and competitive environment
  • Be the internal e-commerce champion, participating in digital marketing plans and ensuring that e-commerce becomes a focus channel both in budget allocation and in the business planning process
  • Implement and track metrics for recording the success of the e-commerce channel
  • Create and execute compelling value propositions for each client/category
  • Manage customer negotiations in relation to Essity's commercial strategy
  • Analyze online consumer insights and customer needs to find opportunities and develop a continuous improvement plan
  • Implement, monitor, and analyze e-commerce KPIs, to propose corrective actions if necessary
  • Create reports and scorecards that provide relevant information for the organization
  • Partner with the marketing, digital, and sales teams and create strategies
  • Initiate, propose, and drive an omnichannel strategy by creating synergies and alignment across areas
  • Serve as the internal Subject-Matter-Expert (SME) for selected customers for his/her e-commerce; contributor to best practice sharing, networks, and projects across the organization
  • Identify new e-commerce trends and opportunities for business growth and implement action plans
  • Analyze customer data and make recommendations to maximize the potential of e-commerce channels
  • Execute business plans to reach the annual target
  • Build and manage a successful team

Requirements:

  • Bachelor's degree (Master's degree is a plus)
  • +5 years' experience in sales/account management/marketing role (work experience preferably in the e-commerce industry)
  • Knowledge of e-commerce and digital marketing
  • Strong ability to collaborate with local teams and influence others
  • Data analysis skills
  • Negotiation skills
  • Results-oriented
  • Proficiency in Excel
  • Advanced English
  • Leadership skills
  • Organizational skills
  • Proactivity

About Us:

At Essity Ab, our purpose is to break barriers to well-being, providing meaning to everything we do. We offer a chance to improve well-being for people and opportunities to drive positive change for society and the environment. As an employee at Essity Ab, you will belong to an organization where you feel valued and supported to grow, and challenged to generate business results in a collaborative and open atmosphere.



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