Omnichannel Business Manager

hace 1 día


Xico, México Essity Higiene Y Salud México, S.A. De C.V A tiempo completo
About the Role

We are seeking a highly skilled and experienced Omnichannel Manager to join our team at Essity Higiene Y Salud México, S.A. De C.V. As an Omnichannel Manager, you will be responsible for building, managing, and developing our e-commerce channel to drive sales growth and conversion.

Key Responsibilities
  • Execute e-commerce strategy to drive sales growth and conversion
  • Drive negotiations regarding sales and investment targets
  • Lead the execution of e-commerce product merchandising, promo, analytics, and launch initiatives for in-scope customers
  • Design and execute communication strategies for e-commerce platforms
  • Develop a thorough understanding of the e-commerce industry and competitive environment
  • Be the internal e-commerce champion, participating in digital marketing plans and ensuring that e-commerce becomes a focus channel both in budget allocation and in the business planning process
  • Implement and track metrics for recording the success of the e-commerce channel
  • Create and execute compelling value propositions for each client/category
  • Manage customer negotiations in relation to Essity's commercial strategy
  • Analyze online consumer insights and customer needs to find opportunities and develop a continuous improvement plan
  • Implement, monitor, and analyze e-commerce KPIs, to propose corrective actions if necessary
  • Create reports and scorecards that provide relevant information for the organization
  • Partner with the marketing, digital, and sales teams and create strategies
  • Initiate, propose, and drive an omnichannel strategy by creating synergies and alignment across areas
  • Serve as the internal Subject-Matter-Expert (SME) for selected customers for his/her e-commerce; contribute to best practice sharing, networks, and projects across the organization
  • Identify new e-commerce trends and opportunities for business growth and implement action plans
  • Analyze customer data and make recommendations to maximize the potential of e-commerce channels
  • Execute business plans to reach the annual target
  • Build and manage a successful team
Requirements
  • Bachelor's degree (Master's degree is a plus)
  • +5 years' experience in sales/account management/marketing role (work experience preferably in the e-commerce industry)
  • Knowledge of e-commerce and digital marketing
  • Strong ability to collaborate with local teams and influence others
  • Data analysis
  • Negotiation
  • Results-oriented
  • Excel
  • Advanced English
  • Leadership
  • Organization
  • Proactivity
About Us

At Essity, we are committed to improving well-being for people and driving positive change for society and the environment. We offer a collaborative and open atmosphere where you can grow and generate business results. Join us in our mission to innovate for good and excel together



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