Digital Marketing Manager

hace 1 día

Mexico City MÉX Mexico Marriott A tiempo completo
Job Summary

The Digital Marketing Manager will support the Senior Director of Digital and Marketing, Caribbean Latin America, in developing and executing digital marketing programs and new product adaptation projects for Marriott International's Caribbean and Latin America region. Key responsibilities include developing, planning, and executing digital marketing priorities that deliver measurable results against strategic marketing plans and priorities, facilitating partnership and alignment across various disciplines within Marriott International, serving as the liaison between internal partners and leadership, as well as our Global Digital team in this fast-growing business segment.

Key Responsibilities
  • Lead project management of digital work across internal systems and platforms
  • Manage customer journey in the digital spaces across enterprise ecosystems with a key focus on driving digital direction conversions and enhancing the customer journey within owned channels
  • Serve as the liaison between CALA digital and marketing leadership and Global Digital teams as it relates to CALA needs and priorities, in addition to leading the continent work aligned to MGP and future digital ecosystem growth
  • Serve as the main point of contact for globally driven digital tools (DAC, AEM, MBOP, Merchandising)
  • Support the global Marketing and Personalization Acceleration focus and priority
  • Support Marriott's technology growth platform and initiatives by adopting and implementing new digital products and tools
  • Support the integrated marketing strategy for the business segment and works cross-discipline to define and complete objectives, and digital pull through and activation
  • Monitor and report ongoing results against stated annual goals and MBOs
  • Facilitate/develop/manages implementation plans
  • Track status and accomplishments of key programs and initiatives
  • Monitor marketing communications testing/tracking approach and aggregates learning in conjunction with S&M Analysis and Global Promotions
  • Work in partnership with Field Marketing to troubleshoot and ensure hotel specific activation, strategy, and pull-through as necessary, within the digital ecosystems
Requirements
  • 4-year degree from an accredited university in Business Administration, Hospitality, Tourism, Marketing, or related major preferred. MBA or similar advanced degree a plus
  • 4+ years of experience in a similar role, previous focus on brand and/or integrated/digital marketing preferred with digital agency experience
  • 2+ years managerial experience
  • Expertise in developing and managing digital and/or marketing strategies across various channels, platforms
  • Superior verbal and written communications skills including presentations; demonstrated poise, tact and diplomacy
  • Spanish and English language proficiency spoken and written required. Portuguese language a plus
  • Prior experience in the field of digital, digital product development, digital technology; integrated marketing experience preferred
  • Demonstrated ability to balance the interests and demands of multiple stakeholders
  • Strong customer service orientation is required; prior experience or knowledge of website management, content development, search and digital merchandising, ad exchanges and demand-side platforms (DSPs), digital media and online distribution
  • Organized, detail-oriented and deadline sensitive; takes initiative and anticipates needs
Additional Responsibilities
  • Informs, updates, and provides information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person in a timely manner
  • Attends and participates in all relevant meetings
  • Presents ideas, expectations and information in a concise, organized manner
  • Uses problem solving methodology for decision making and follow up
  • Maintains positive working relations with internal customers and department managers
  • Manages time effectively and conducts activities in an organized manner
  • Performs other reasonable duties as assigned by manager

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