Assoc Manager Customer Marketing

hace 2 meses


Mexico City Hasbro A tiempo completo

Assoc Manager Customer Marketing - Ecomm

Coordinate key account managers, agencies and brand managers to create customer focused plans that align commercial, marketing, company, and sales goals. Develop and nurture direct relationships with ecommerce agency team and global teams aligning to full-year planning agendas. Lead the implementation of marketing plans with the commercial team across customers and performance measurement of the results by identifying and measuring relevant KPIs. Optimization of marketing strategies to boost sales and brand awareness by identifying opportunities in visibility, audiences, catalogue, pricing, ads formats through constant performance tracking of sales, market behaviour, consumer trends and campaign analysis. UX experience and digital merchandising knowledge for brand store creation and customer journey optimization through advertisements. Experience in SEO, digital analytics, and generation of insights. Understands digital metrics and possess previous ecommerce and online advertisement knowledge. Is familiarized with data structures, attribution models and can make relationships between different data sources. Administrating media split and budget to maximize sales and profitable considering consumer’s behaviour. Crafting messages in monthly campaigns for different clients and brands.

Understand Shopper insights to create accurate strategies

Lead e-commerce strategy guaranteeing:

Digital Shelf strategy Portfolio strategy Promotional strategy Data analysis and planning for accurate decision making

•Financial KPIs analyse (Revenues, Variable Margin, OP)

•Weekly analysis of sell out, sell in, inventories, sell thru, pricing and distribution

Ensure excellence in execution working as a team with other areas of the organization.

•Build and support strategic business relationships with Customers to maximize Hasbro presence in store and retailers touch points.

•Provide guidance and support to sales and trade in the execution of their plans to deliver results at POS.

•Meeting with clients and collaborating with colleagues across multiple departments (marketing assistants, marketing managers, KAMS, KAES, Finance, and operations managers, etc…)

Leadership of cross functional teams.


Job Segment: Marketing Manager, Data Analyst, SEO, User Experience, Marketing, Data, Technology



  • Mexico City Hasbro A tiempo completo

    Assoc Manager Customer MarketingThe Assoc Manager Customer Marketing main goal is to drive a sustainable go to market strategy for modern channel specifically all Walmart format stores (Supercenter, Bodega Aurrera, Walmart Express). It’s responsible to lead and follow up the strategy for this channel, including portfolio, promotional, channel / customer...


  • Mexico City Hasbro A tiempo completo

    Assoc Manager Customer Marketing - EcommCoordinate key account managers, agencies and brand managers to create customer focused plans that align commercial, marketing, company, and sales goals.Develop and nurture direct relationships with ecommerce agency team and global teams aligning to full-year planning agendas.Lead the implementation of marketing plans...


  • Mexico City Hasbro A tiempo completo

    The Associate Manager Ecommerce and Specialized Channels main goal main goal is to develop and execute the brands marketing strategy in ecommerce and specialized channels to achieve defined business objectives, ensuring the proper strategy, development, execution, and benchmarking of marketing efforts to increase sales and online brand visibility. 50%


  • Mexico City Hasbro A tiempo completo

    The Associate Manager Ecommerce and Specialized Channels main goal main goal is to develop and execute the brands marketing strategy in ecommerce and specialized channels to achieve defined business objectives, ensuring the proper strategy, development, execution, and benchmarking of marketing efforts to increase sales and online brand...


  • Mexico City Yankee Candle A tiempo completo

    Job ID: 1884 Alternate Locations: Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our...


  • Mexico City SC Johnson Professional A tiempo completo

    Acerca del rol: El Associate Manager CMKT tiene la responsabilidad de planificar y ejecutar la estrategia FOCO (few organized clear objetives) en la categoría a su cargo, garantizando las métricas de market share y sustentabilidad financiera en todos los canales y clientes en México. Responsabilidades: Desarrollo y Seguimiento de Planes FOCO,...


  • Mexico City Servicios Comerciales Amazon Mexico S. de R.L. de C.V. - D44 A tiempo completo

    Are you passionate about cutting edge technologies such as artificial intelligence and ambient computing? The Alexa International team is looking for a Senior Product Marketing Manager to define and execute the marketing strategy for Alexa in MX and Spanish speaking US. As a Product Marketing Manager, you will be responsible for driving customer engagement,...


  • Mexico City, MÉX, Mexico, Marriott A tiempo completo

    Job SummaryWe are seeking a highly skilled and experienced Digital and MarTech Manager to join our team at Marriott International. As a key member of our digital marketing team, you will be responsible for developing and executing digital marketing strategies that drive business growth and customer engagement.Key ResponsibilitiesDevelop and execute digital...


  • Mexico City Eastman A tiempo completo

    ResponsibilitiesWe're looking for a talented and detail-oriented Digital Marketing Analytics Manager to join our team. As a Analytics Manager, your role will involve diving deep into digital marketing data to uncover valuable insights and fine-tune our marketing strategies. You'll collaborate closely with teams across the organization to identify key...


  • Mexico City Eastman A tiempo completo

    ResponsibilitiesWe are seeking a strategic Digital Marketing Manager with extensive digital strategy experience to join our Brand Team. As the Digital Marketing Manager, you will be responsible for crafting and implementing digital marketing strategies that enhance our digital presence, drive engagement, and increase our brand presence. You will lead a team...

  • CRM Manager

    hace 5 meses


    Mexico City Match Consulting A tiempo completo

    We are seeking a bi-lingual CRM Manager (Spanish / English) to join our team of CRM at a Digital Agency. This role will report into the Head (the Based in the US) and will collaborate closely with internal, processes and systems that maintain customer relationships, the sales, support, and marketing teams. Responsibilities:Perform marketing activities...


  • MEXICO CITY LEVI'S A tiempo completo

    JOB DESCRIPTION As the LATAM E-Comm Marketing Manager, you'll play a pivotal role in driving the brand's e-commerce success across the diverse and dynamic markets of Latin America with primary focus on MEXICO. You'll be a strategic thinker and a hands-on doer, passionate about crafting data-driven marketing campaigns that resonate with our LATAM audience...

  • Digital Marketing Manager

    hace 4 semanas


    Mexico City, MÉX, Mexico, Marriott A tiempo completo

    Job SummaryThe Digital Marketing Manager will support the Senior Director of Digital and Marketing, Caribbean Latin America, in developing and executing digital marketing programs and new product adaptation projects for Marriott International's Caribbean and Latin America region. Key responsibilities include developing, planning, and executing digital...


  • Mexico City ScaleJet A tiempo completo

    Are you passionate about driving growth in the e-commerce space? Our client, Tucketts, an innovative US-based socks and foot care brand, is looking for an experienced E-Commerce Growth Marketing Manager to join its team and lead strategic initiatives that will elevate the brand to new heights. This is a fully remote, full-time role. This role will focus...


  • Mexico City Epson America, Inc. A tiempo completo

    Epson líder global de tecnología en productos de impresión y videoproyección se encuentra en búsqueda de su próximo Manager de Marketing Estratégico para el equipo de consumo de América Latina. Como  Manager de Marketing estratégico serás responsable del desarrollo e implementación de estrategias y planes de Marketing y comunicaciones 360°...


  • Mexico City Levi Strauss & Co A tiempo completo

    JOB DESCRIPTION As the LATAM E-Comm Marketing Manager, you'll play a pivotal role in driving the brand's e-commerce success across the diverse and dynamic markets of Latin America with primary focus on MEXICO. You'll be a strategic thinker and a hands-on doer, passionate about crafting data-driven marketing campaigns that resonate with our LATAM...


  • Mexico City Altair Engineering A tiempo completo

    Job Summary: We are currently looking for Customer Success Manager in the Mexico Region. You will collaborate closely with the Customer Success Team, Technical Support & Services Teams, Sales Force/Operations Team, and Account Managers & Sales Channel Teams. This individual will need to have a broad understanding of the data analytics landscape and...

  • Marketing Manager

    hace 1 mes


    Mexico City Cofix A tiempo completo

    Cofix is a lifestyle-focused coffee brand with a unique offering that is as bold as it is straightforward. We were founded with the mission to make every guest's experience exemplary while offering high-quality coffee and food at fair prices. Since our inception, we've pioneered the fixed-price model, championing simplicity and value in every...


  • Mexico City 09516 Banco Nacional de Mexico, S.A., integrante del Grupo Financiero Banamex A tiempo completo

    The Marketing Manager provides full leadership and supervisory responsibility. Provides operational/service leadership and direction to team(s). Applies in-depth disciplinary knowledge through provision of value-added perspectives or advisory services. May contribute to the development of new techniques, models and plans within area of expertise. Excellent...


  • Mexico City American Express A tiempo completo

    You Lead the Way. We’ve Got Your Back. With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create...