Brand Manager

hace 2 meses


Santiago de Querétaro, Querétaro de Arteaga, México Radwell A tiempo completo
Job Summary

We are seeking a highly skilled Brand Manager to lead our International Marketing efforts in Mexico and South America. As a key member of our team, you will be responsible for adapting and executing our global marketing strategy to meet the unique needs of our local audience.

Key Responsibilities
  • Localized Communication: Develop and implement marketing messaging and branding strategies tailored to the Mexican and South American markets to enhance engagement and brand loyalty.
  • Website Management: Regularly update and optimize our local website to ensure it reflects current promotions, initiatives, and our brand's core values.
  • Cross-Department Coordination: Collaborate with technical teams to ensure website functionality and seamless integration of marketing content.
  • Content Creation: Produce high-quality, engaging content for various platforms, including blogs, social media, and email campaigns, to resonate with our target audience.
  • Campaign Execution: Design and implement effective email and social media marketing campaigns to drive brand awareness and engagement within the region.
  • Virtual Store Design: Assist in the design and layout of our virtual store to enhance user experience and drive sales.
  • Media Effectiveness Metrics: Develop and analyze metrics to evaluate the performance of media campaigns and inform future strategies.
Requirements
  • Minimum of 2 years of experience in B2B Marketing.
  • Proven track record in managing websites and social media platforms, with a strong understanding of analytics and metrics to measure campaign success.
  • Proficiency in design tools and software for creating compelling visual content.
Knowledge and Skills
  • Strong adaptability and initiative.
  • Excellent communication skills.
  • Team-oriented with a collaborative mindset.
  • Adherence to rules and guidelines.
  • Customer-focused approach.
  • High level of commitment and responsibility.
Travel Requirements

We require a willingness to travel nationally and internationally as needed.


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