Paid Social Specialist
hace 3 semanas
Unlock Your Potential at Warner Bros. Discovery
Join our team of innovative professionals as a Paid Social Specialist, where you will play a key role in driving customer growth through strategic paid social media campaigns.
About the Role
We are seeking a highly skilled and experienced Paid Social Specialist to lead the implementation and development of our paid social channel. As a key member of our team, you will be responsible for maximizing customer growth at cost-effective levels, while integrating cross-functionally with other teams within Subscriber Acquisition and the wider business organization.
Key Responsibilities
- Hands-on technical bid-based buying and optimization across multiple platforms, including Meta, Snap, TikTok, Twitter, Pinterest, and Reddit.
- Own the strategy and performance of paid social activity with full operational responsibility.
- Apply advanced in-platform bidding for optimization and integrate ad tech solutions to automate social buying.
- Lead Paid Social planning and media-buying across multiple territories, ensuring both functions are optimized to achieve high levels of growth with an ROI-focus.
- Work closely with the planning teams to recommend effective growth strategies and budget.
- Lead Social innovation within the team and the effective use of relevant tools, identifying new BETAs and data sources to drive our Paid Social offering forward.
- Clearly communicate performance and uncover growth levers.
- Effectively document our strategies and approach to drive common understanding and efficiency.
- Keep abreast of market trends and developments.
- Effectively collaborate with other teams and internal stakeholders.
Requirements
- 3+ years' experience with a track record of delivering success in a similar role.
- Demonstrated experience in media strategy and execution within buying platforms (e.g., Facebook Business Manager), showing the ability to manage multiple campaigns at once.
- Experience with app campaigns and Mobile Marketing Attribution (such as Kochava, Apps Flyer) preferred.
- Proven experience with Direct Response campaigns with experience with attribution, conversion tracking, and optimizing towards strict KPI goals.
- Highly numerate, logical thinker, comfortable using Excel to both run campaign analysis and provide recommendations, with experience using analytics to drive decision-making.
- Demonstrable experience driving growth through testing and analytics.
- Strong appreciation of the marketing funnel, and the relationship with specific tactics with clear POVs on tracking, attribution, ad fraud, cookie windows, etc.
- Excited by working in a fast-paced environment with excellent troubleshooting and QA skills - strong attention to detail essential.
- Proven project management, self-organization, and prioritization skills - Ability to multi-task with effective resolution management in a fast-paced, growing environment.
- Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours.
- Clear communicator who can translate strategy into action. Additional languages a plus.
- Must have the legal right to work in the country you are applying for.
What We Offer
At Warner Bros. Discovery, we offer a dynamic and supportive work environment that fosters growth, innovation, and collaboration. As a Paid Social Specialist, you will have the opportunity to work with a talented team of professionals who are passionate about delivering exceptional results.
How to Apply
If you are a motivated and experienced professional looking to take your career to the next level, please submit your application, including your resume and a cover letter, to [insert contact information]. We look forward to hearing from you
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