Senior Paid Performance Marketing Specialist LATAM
hace 3 días
About the Role:
We are seeking a highly skilled Senior Paid Performance Marketing Specialist LATAM to join our team at Hotmart. As a key member of our Growth Media team, you will be responsible for developing and executing paid media strategies to drive business growth and customer acquisition.
Key Responsibilities:
- Develop and implement high-complexity paid media campaigns across multiple channels, including Google Ads, Meta Ads, LinkedIn Ads, and more.
- Lead strategic projects, providing benchmarks, results, and insights to stakeholders.
- Monitor campaign performance daily, making data-driven decisions to optimize results.
- Analyze campaign data, identifying opportunities for improvement and proposing solutions.
- Stay up-to-date with industry trends and best practices, sharing knowledge with the team to drive continuous improvement.
- Collaborate with cross-functional teams to ensure alignment and drive business results.
Requirements:
- 3+ years of experience in Performance Marketing, Paid Marketing, or equivalent.
- Fluent in Spanish, with advanced conversational English (B2+).
- Technical knowledge in main media channels, including Google Ads, Meta Ads, LinkedIn Ads, and more.
- Experience with data analysis tools, such as Google Analytics.
- Advanced knowledge in Excel and/or Google Sheets, with ability to build dashboards and track spreadsheets.
- Strong project management skills, with ability to plan and execute projects to achieve desired results.
- Strategic vision, with ability to see beyond the area and act based on connections between work environment and business as a whole.
About Hotmart:
Hotmart is an all-in-one platform designed to host and sell digital products. We're a global tech company with a diverse environment where people are passionate about what they do, ready to innovate and grow with the company, and always in tune with our pillars: Freedom, Autonomy, and LOVE.
Why Join Us:
At Hotmart, you'll find a dynamic and supportive team that's passionate about empowering people to live their passions. We're committed to creating a positive impact on the world, and we believe that our team members are the key to achieving this mission.
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