Global Marketing Manager, Email Automation Specialist

hace 2 días

Ciudad de México, Ciudad de México Zendesk, Inc. A tiempo completo

At Zendesk, we believe in delivering exceptional customer experiences through innovative software and human expertise. As a Global Marketing Manager, Email Automation Specialist, you will play a crucial role in driving this vision forward.

About the Role

This is an exciting opportunity to lead a team responsible for developing and executing comprehensive email marketing strategies that drive customer engagement and growth. You will oversee all aspects of email automation operations, including execution, processes, prioritization, budgeting, resource allocation, and performance management.

Key Responsibilities
  • Develop and execute global email marketing strategies to drive customer engagement and growth.
  • Oversee all aspects of email automation operations, including execution, processes, prioritization, budgeting, resource allocation, and performance management.
  • Collaborate with key business stakeholders, including Lifecycle Strategy, Global Campaigns, Regional and Field Marketing, for strategic alignment and planning.
  • Build, lead, and mentor a best-in-class team of marketing professionals.
  • Foster a collaborative and creative environment that encourages innovation and data-driven decision-making.
Campaign Management
  • Align email automation capabilities with Sales and Customer Success enablement tools to create smart, seamless, measurable handoffs.
  • Partner with Marketing Ops to evaluate, select, implement, and adopt marketing technology platforms and tools to enhance marketing capabilities and drive outcomes.
Data, Reporting, and Compliance
  • Continuously monitor and analyze channel performance, identifying areas to improve engagement, conversion, and optimize for maximum ROI.
  • Develop and implement testing strategies presenting insights and recommendations to partnering teams and leadership.
  • Champion a data-driven culture, enabling easier access to performance results and insights to inform marketing strategies, optimize campaigns, and measure success.
  • Leverage industry trends, best practices, and insights to inform the strategic roadmap.
  • Ensure all email marketing activities comply with relevant global regulations, including GDPR and CAN-SPAM.
Qualifications
  • Bachelor's degree in Marketing, Communications, Business, or a related field; MBA or advanced degree preferred.
  • 8+ years of experience in email marketing with a focus on marketing operations, email marketing and automation, and localization.
  • Proven track record of balancing global scale and local relevance in marketing capabilities and operations, driving marketing transformation and improving operational efficiency.
  • Proven track record managing a team orientation that is customer-centric, learning-based, focused on continuous improvement, and grounded in data-based decisions aligned to outcomes.
  • Strong reporting and analytics skills with the ability to synthesize complex data points into simple business-focused recommendations.
  • Strong understanding of the marketing technology landscape and experience implementing marketing automation and sales enablement capabilities.
  • Excellent communication and presentation skills, with the ability to influence and persuade stakeholders.
  • Experience managing and leading cross-functional teams in a fast-paced environment.
Compensation and Benefits

The estimated salary for this position is around $120,000 - $150,000 per year, depending on experience and qualifications. In addition to a competitive salary, Zendesk offers a range of benefits, including health insurance, 401(k) matching, paid time off, and more.

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