Digital Marketing Automation Strategist

hace 4 días


Ciudad de México, Ciudad de México Qualitest A tiempo completo
About the Position

We are seeking an experienced Digital Marketing Automation Strategist to join our team in Mexico. This role involves overseeing the design, development, testing, and execution of email marketing and marketing automation initiatives that nurture leads, onboard customers, drive engagement, and maximize conversions.

Key Responsibilities
  • Develop and execute email marketing and marketing automation strategies to achieve business objectives.
  • Create automated workflows and nurture journeys to personalize the user experience and deliver relevant, timely messaging to customers and prospects.
  • Monitor performance of email and marketing automation executions and programs to evaluate success and communicate performance insights to stakeholders.
  • Collaborate with internal partners and stakeholders to ensure delivery of campaigns and improve email and marketing automation effectiveness.
Requirements
  • 2-5 years of proven experience in digital marketing and/or marketing automation related roles, preferably within a Salesforce environment.
  • Ideal candidates will have experience and proficiency with Salesforce and Salesforce Marketing Cloud or similar email and marketing automation platforms.
  • Demonstrated experience monitoring email and marketing automation performance and analytics to make necessary improvements to executions, nurture journeys, etc.
Why Qualitest?
  • We offer a flexible and casual culture that encourages work-life balance.
  • Private health insurance coverage from day 1 of employment.
  • A comprehensive benefits package including a food card benefit accepted in over 6,500 stores in Mexico.
  • An Employee Assistance Program offering counseling services at no cost.
  • Access to over 3,000 training courses and peer-to-peer mentoring support.
  • A rewards and recognition program celebrating employee achievements and milestones.
  • Bonus opportunities through our Client Referral and Employee Referral Programs.
Estimated Salary:

$60,000 - $80,000 per year, depending on experience.



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