Senior Operations Manager, Marketing Campaigns

hace 3 semanas


Xico, México Zendesk, Inc. A tiempo completo

Role Overview
As a Senior Operations Manager, Marketing Campaigns, you will play a pivotal role in enhancing and scaling our marketing processes in the AMER region. As part of the Campaign Operations team, you will provide strategic guidance to marketers to run successful campaigns through process optimization and actionable insights.

Key Responsibilities
Process Optimisation and Efficiency: Identify and implement improvements to marketing processes and technologies to enhance efficiency and effectiveness.
Oversee and standardize the administration of marketing platforms and tools, ensuring optimal usage and compliance across the AMER region.
Partner with Campaign Operations specialists across each region to create and implement global marketing operations standard processes.
Analytics and Insights: Provide actionable insights into AMER marketing campaign performance to help drive better future outcomes.
Empower the marketing team to make data-driven decisions, including audience segmentation and analysis.
Lead and Campaign Management: Ensure the implementation of standard processes in campaign setup, execution, and lead management across Marketo and Salesforce CRM.
Act as a strategic advisor for the AMER XDR managers and reps, providing insights and recommendations around lead routing and rules of engagement.
Monitor and report on the performance and efficiency of marketing funnels, adjusting strategies as needed to improve outcomes.
Cross-Functional Engagement: Collaborate with the AMER go-to-market teams, including regional and campaign marketing teams, digital marketing, marketing analytics, and XDR leadership to align on go-to-market objectives.
Build strategic partnerships within the company to advocate for and implement system requirements and automations that enhance marketing operations.

Requirements
Strong analytical skills with an understanding of key data points within the marketing funnel.
Exceptional problem-solving skills, with an ability to manage projects across multiple regions and align various partners.
Strong organizational, time management, and communication skills.
Data-driven and diligent.
Able to work independently and as part of a distributed team.
Strong interpersonal skills and capable of building relationships to drive business forward.

Qualifications
3+ years of experience in marketing and/or campaign operations, preferably in the SaaS or technology industry.
2+ years experience and advanced proficiency with Marketo.
Expertise with CRM systems (e.g., Salesforce), including report and dashboard creation.
Bachelor's degree in Marketing, Business, or a related field; or equivalent experience.



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