Consumer Data Analyst
hace 1 mes
Job Summary
We are seeking a highly skilled Consumer Data Analyst to join our team at British American Tobacco. As a key member of our Insights & Foresights Team, you will be responsible for coordinating analytics tasks, including data collection, analysis, and visualization, to drive business outcomes.
Key Responsibilities
- Develop and implement analytical methods to answer business questions and build actionable end-user reports.
- Extract insights from various data sources to support predictions and data-driven decisions, focusing on key metrics such as reach, follower count, impressions, engagement, sentiment analysis, brand mentions, traffic sources, and cost per lead.
- Track audience efficiency, identify retargeting and demographic targeting opportunities, and integrate offline/online data for comprehensive analysis.
- Analyse consumer data to optimize campaigns, marketing techniques, and business strategies, uncovering trends and patterns.
- Evaluate marketing activities and communicate insights to partners.
Requirements
- 2-3 years of work experience in Analytics/Digital with senior partner management and project management background in a large-scale organisation.
- Previous hands-on experience in Consumer Analytics, Audience Management/Analytics, Digital Marketing.
- High proficiency in English (written and oral), with previous experience working with English-speaking partners a plus.
- Proficient in Excel, Visualization Tools (e.g. Tableau, Power BI), PowerPoint, and Social media Platforms.
- Dashboards knowledge: building, configuring & customizing for democratization of data to enable easy use and reading data (e.g. Adobe Analytics, Power Bi, Tableau, etc.).
- SQL language intermediate proficiency.
- Strong interpersonal skills with the ability to communicate with senior management and other key stakeholders.
About Us
At British American Tobacco, we are committed to creating A Better Tomorrow. This is what drives our people and our passion for innovation. We are a global Top Employer with 53,000 BAT people across more than 180 markets, brands sold in over 200 markets, made in 44 factories in 42 countries. We are a Diversity leader in the Financial Times and International Women's Day Best Practice winner.
-
Director of Consumer Insights
hace 3 semanas
Monterrey, Nuevo León, México British American Tobacco A tiempo completoAbout British American TobaccoAs a leader in the tobacco industry, British American Tobacco is constantly evolving to meet the changing needs of consumers. Our commitment to innovation and excellence has made us a truly unique organization.We are seeking a highly skilled professional to join our team as a Director of Consumer Insights. This role will play a...
-
Data Analyst
hace 1 mes
Monterrey, Nuevo León, México Motorsport-Total GmbH A tiempo completoData Analyst Role OverviewWe are seeking a highly motivated and detail-oriented Junior Data Analyst to support our AS&UX Segment.This role will involve working closely with senior analysts and various departments to analyze data, generate insights, and contribute to decision-making processes.Key Responsibilities:Design, develop, and maintain scalable ETL...
-
Data Analyst Expert
hace 4 semanas
Monterrey, Nuevo León, México Schneider Electric Gruppe A tiempo completoJob Description - Data Analyst 2About the position:The Data Analyst plays a vital role in ensuring data quality across the organization, working closely with the Data Governance team and various stakeholders. This includes supporting digital transformation initiatives, LTIP projects, and continuous improvement efforts to guarantee accurate data. A deep...
-
Data Analyst
hace 4 semanas
Monterrey, Nuevo León, México Apex Systems A tiempo completoJob SummaryWe are seeking a highly skilled Data Analyst to join our team at Apex Systems. As a Data Analyst, you will be responsible for determining business information needs and identifying systems requirements. You will gather business/technical requirements from stakeholders and create project documentation. Your primary goal will be to analyze business...
-
Strategic Consumer Insights Lead
hace 1 mes
Monterrey, Nuevo León, México British American Tobacco A tiempo completoUnlocking Consumer Insights for Business GrowthWe are seeking a talented Strategic Consumer Insights Lead to join our Marketing - Insights & Foresights team. This role will play a pivotal part in maximizing consumer loyalty card and retail scan data to drive actionable consumer behavior insights.About the Role:This position will support an organization-wide...
-
Data Insights Analyst
hace 4 días
Monterrey, Nuevo León, México Msci Inc A tiempo completoJob Summary:">We are seeking a highly skilled Data Insights Analyst to join our team at MSCI Inc. As a Data Insights Analyst, you will be responsible for analyzing market performance and data for clients on a reactive and proactive basis.">About the Role:">This is an exciting opportunity to work with a leading provider of critical information, tools, and...
-
Business Data Analyst
hace 2 meses
Monterrey, Nuevo León, México Stwos Soft A tiempo completoJob RequirementsWe are seeking a skilled Business Data Analyst to join our team at Stwos Soft. The ideal candidate will have experience with SAP Ariba and strong data entry skills.Key ResponsibilitiesManage data using SAP AribaExcellent proficiency in EnglishStrong data entry skillsProficiency in ExcelJob Type and SalaryThis is a Contract position with a...
-
Data Analyst Specialist for Data-Driven Insights
hace 4 semanas
Monterrey, Nuevo León, México Norsk Hydro A tiempo completoJob SummaryWe are seeking a skilled data analyst to work with us at Norsk Hydro. As a data analyst, you will play a crucial role in driving business decisions through data-driven insights.About the RoleAs a data analyst, you will be responsible for working with datasets to create visualizations and inform business decisions. You will also have the...
-
Strategic Business Data Analyst
hace 1 mes
Monterrey, Nuevo León, México The HEINEKEN Company A tiempo completoAbout The Role:We seek a skilled Strategic Business Data Analyst to join our team at The HEINEKEN Company. In this role, you will be responsible for identifying and translating business demands/requirements into analytics use cases, managing analytics projects, and driving the implementation of analytics solutions across the business.Key Responsibilities: ...
-
Business Analyst for Investment Data Integration
hace 4 semanas
Monterrey, Nuevo León, México MSCI A tiempo completoWe are seeking a highly skilled Business Analyst to join our team in facilitating the integration of complex investment data. As a Business Analyst, you will work closely with our Implementation team to ensure seamless onboarding of client investment data onto our platform.
-
Business Data Analyst
hace 1 mes
Monterrey, Nuevo León, México ZF Friedrichshafen AG A tiempo completoJob DescriptionAs a Business Intelligence Analyst at ZF, you will play a key role in driving business decisions with data. Your responsibilities will include developing reports and dashboards using data analytics and visualization tools to inform business KPIs.You will collect, clean, analyze, and report data from the ERP, creating data visualization...
-
Data Analyst 3
hace 1 mes
Monterrey, Nuevo León, México Schneider Electric Gruppe A tiempo completoAbout Schneider Electric Gruppe:We are a leading global provider of energy management and automation solutions, operating in over 100 countries.About the Position:The Data Analyst plays a critical role in ensuring data quality and integrity across our regional operations.Key Responsibilities:Coordinate data master changes with regional, plant, and...
-
Data Analyst for Financial Data Management
hace 4 semanas
Monterrey, Nuevo León, México Dataart A tiempo completoAbout the PositionAs a Business Data Analyst at Dataart, you will play a crucial role in managing data queries from our business stakeholders, capturing and communicating key details, and working with our data workstream and engineering teams to resolve them or implement improvements.Responsibilities:Communicate effectively with internal business...
-
ESG Data Analyst
hace 4 semanas
Monterrey, Nuevo León, México Msci Inc A tiempo completo**Data Insights**: Utilize industry-leading expertise in research, data, and technology to empower clients with a deeper understanding of risk and return. This role will support ESG Issuer Communications team in managing data verification processes across the MSCI ESG product suite, including processing and distributing feedback received from issuers to ESG...
-
Data Analyst Specialist
hace 5 días
Monterrey, Nuevo León, México Northware A tiempo completoSenior Business Intelligence ProfessionalNorthware seeks a skilled Data Analyst to partner with business analysts, ensuring quality data conversion output and validating offline system testing.Key Responsibilities:Collaborate with business analysts to identify business needs and technical solutionsCreate data conversion mapping specificationsValidate offline...
-
Climate Data Analyst
hace 3 semanas
Monterrey, Nuevo León, México Msci Inc A tiempo completoAbout MSCIMSCI Inc is a leading provider of critical decision support tools and services for the global investment community.Your RoleWe are seeking a skilled Climate Data Analyst to join our team. As a key member of our climate team, you will be responsible for capturing and transforming climate data metrics into meaningful information, ratings, and...
-
Business Intelligence Data Analyst Opportunity
hace 3 semanas
Monterrey, Nuevo León, México Fotografen Online Service Gmbh A tiempo completoUnlock Business Potential as a Business Intelligence Data AnalystAs a leading digital workflow solution provider for volume photographers in Europe and the US, we are seeking an experienced Business Intelligence Data Analyst to join our team. This is a unique opportunity to leverage your expertise in data analysis and visualization to empower informed...
-
Data Insights Strategist
hace 2 semanas
Monterrey, Nuevo León, México British American Tobacco A tiempo completo**Unlock Consumer Purchase Behaviour with Data-Driven Solutions**We are looking for a skilled Predictive Analytics Manager to join our team and help drive business growth through sophisticated machine learning techniques.The role involves developing and implementing predictive models using consumer loyalty card and retail scan data, enabling informed...
-
Lead Data Analyst
hace 5 días
Monterrey, Nuevo León, México The Wise Seeker Services A tiempo completoJob Title: Lead Data Analyst - AI DevelopmentAbout the Role:We are seeking a highly skilled Lead Data Analyst to join our team at The Wise Seeker Services. As a Lead Data Analyst, you will be responsible for developing and maintaining complex data analysis models using Python.Company Overview: Our company is dedicated to connecting world-class engineers with...
-
Data Insights Analyst
hace 1 mes
Monterrey, Nuevo León, México British American Tobacco A tiempo completoRole SummaryWe are seeking a highly skilled Data Analyst Intern to support our team in Monterrey. The role is responsible for analyzing complex data sets, developing data analytics processes, and creating interactive Power BI dashboards to provide timely and insightful data visualizations.Key Responsibilities:Implement data cleaning and validation procedures...