Consumer Data Analyst

hace 1 mes


Monterrey, Nuevo León, México British American Tobacco A tiempo completo

Job Summary

We are seeking a highly skilled Consumer Data Analyst to join our team at British American Tobacco. As a key member of our Insights & Foresights Team, you will be responsible for coordinating analytics tasks, including data collection, analysis, and visualization, to drive business outcomes.

Key Responsibilities

  1. Develop and implement analytical methods to answer business questions and build actionable end-user reports.
  2. Extract insights from various data sources to support predictions and data-driven decisions, focusing on key metrics such as reach, follower count, impressions, engagement, sentiment analysis, brand mentions, traffic sources, and cost per lead.
  3. Track audience efficiency, identify retargeting and demographic targeting opportunities, and integrate offline/online data for comprehensive analysis.
  4. Analyse consumer data to optimize campaigns, marketing techniques, and business strategies, uncovering trends and patterns.
  5. Evaluate marketing activities and communicate insights to partners.

Requirements

  • 2-3 years of work experience in Analytics/Digital with senior partner management and project management background in a large-scale organisation.
  • Previous hands-on experience in Consumer Analytics, Audience Management/Analytics, Digital Marketing.
  • High proficiency in English (written and oral), with previous experience working with English-speaking partners a plus.
  • Proficient in Excel, Visualization Tools (e.g. Tableau, Power BI), PowerPoint, and Social media Platforms.
  • Dashboards knowledge: building, configuring & customizing for democratization of data to enable easy use and reading data (e.g. Adobe Analytics, Power Bi, Tableau, etc.).
  • SQL language intermediate proficiency.
  • Strong interpersonal skills with the ability to communicate with senior management and other key stakeholders.

About Us

At British American Tobacco, we are committed to creating A Better Tomorrow. This is what drives our people and our passion for innovation. We are a global Top Employer with 53,000 BAT people across more than 180 markets, brands sold in over 200 markets, made in 44 factories in 42 countries. We are a Diversity leader in the Financial Times and International Women's Day Best Practice winner.



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