Strategic Consumer Insights Lead
hace 3 horas
Unlocking Consumer Insights for Business Growth
We are seeking a talented Strategic Consumer Insights Lead to join our Marketing - Insights & Foresights team. This role will play a pivotal part in maximizing consumer loyalty card and retail scan data to drive actionable consumer behavior insights.
About the Role:
This position will support an organization-wide Consumer Behavior Dashboard, empowering key partners with consumer-centric insights to inform marketing strategic plans. The successful candidate will collaborate with an analytics team to deliver innovative data-driven solutions, driving growth and competitive advantages.
Responsibilities:
- Develop and maintain quality control processes for current and future Dashboards.
- Support the development of predictive analytic models utilizing consumer behavior, transaction-level, and off-take retail scan data.
- Monitor the performance of predictive models, making adjustments and improvements as necessary.
- Craft effective communications for other marketing members.
- Maintain good working relationships with peers within the End Market and other functions within the organization.
Requirements:
- Minimum 2-3 years of work experience with loyalty programs, consumer data analytics, and Power BI.
- BA/BS degree required.
- Fluency in English (written and spoken).
- USA Visa.
- Strong analytical thinking, critical thinking skills, and attention to detail.
- Excellent communication skills to present complex findings to non-technical stakeholders.
About Us:
We are British American Tobacco, a global organization with a commitment to creating A Better Tomorrow. Our people drive our passion for innovation, and we offer a diverse and inclusive work environment. Join us and discover what's possible.
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