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Digital Business Manager

hace 2 meses

Veracruz, Veracruz-Llave, México Richemont A tiempo completo

We are seeking an experienced and skilled Digital Business Manager to join our dynamic team at Richemont. As a key member of our organization, you will play a vital role in driving our digital strategy and contributing to the growth of our luxury brand.

Key Responsibilities:

E-commerce:

  • Develop and execute strategies to drive revenue growth and enhance the overall DTC business.
  • Collaborate closely with cross-functional teams to develop and execute strategies related to content, exclusive services and benefits, SEO, CRM, and design and functionality-related website enhancements (UX).
  • Oversee all e-commerce operational needs, including inventory management, order fulfillment logistics, and invoicing.
  • Partner closely with the merchandising team to define online assortment, accurate forecasting of collection, merchandising strategy, and overall product shoppability related to assets (description, images), naming, and navigation.
  • Work closely with the CRM team to drive client acquisition and retention.
  • Oversee and optimize all Web and CRC related KPIs (i.e., traffic, CVR, AOV, NPS, etc.).
  • Deliver a yearly strategic Digital and Client Experience plan aligned with the overall brand vision and regional business targets.

Client Relationship Center (CRC):

  • Manage the Client Relationship Center as a vital part of the e-commerce client journey to drive excellent client coverage, satisfaction, and sales.
  • Drive a strategy to ensure the Client Relations team achieves or exceeds revenue targets by capturing all sales leads and increasing conversion.
  • Maintain a robust client outreach and corporate gifting program to reinforce a concierge-level approach and relationship building.

Performance Marketing:

  • Collaborate with HQ Marketing team to support Paid Search and Paid Social initiatives and go-to-market campaigns to ensure consistency in messaging and creative and to deliver a full-funnel media approach.

Requirements:

  • College Degree.
  • 6-8+ years in D2C e-commerce roles, with experience in site merchandising, UX/UI, inventory management, performance marketing, and digital strategy (luxury a plus).
  • Expert knowledge in data and analytics, especially related to E-Commerce levers (sales, web analytics, stock, and digital marketing performance) (Vtex a plus).
  • Ability to turn data into clear and actionable insights and develop strategic business plans.
  • Ability to interact with different seniority levels in a multicultural, international organization.
  • Demonstrated leadership skills, self-motivated, and entrepreneurial with a problem-solving mindset.
  • High flexibility: ability to deliver quality at the detail level while keeping a strategic perspective in a highly dynamic work environment.
  • High standard of ethics, integrity, and confidentiality.
  • Excellent skills in Google Analytics, BI tools, MS PowerPoint, and Excel.
  • Proficiency in English.

This is an exciting opportunity to join a leading luxury brand and contribute to its digital growth and success.